Intel Pentium Manual Corporativo

Intel Inside® Program

TRADEMARK AND LOGO USAGE GUIDELINES FOR

Intel Pentium 4 Processor
®

®

How Effective Design Can Strengthen the Intel® Processor Brand Value
AT T E N T I O N :
N E W R A S T E R L O G O R E P R O D U C T I O N S P E C I F I C AT I O N S P R O V I D E D

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Trademark and Logo Usage Guidelines for Intel® Pentium® 4 Processor Intel Inside® Program

TABLE OFCONTENTS

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Logo Usage

3 Introduction • 4 Color Palette • 5 Sizing • 6 Backgrounds • 7 Incorrect Usage • 8 Reproduction Specifications • 10 Artwork Formats • 11 Trademark Usage • 12 Conclusion and Contacts •

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Trademark and Logo Usage Guidelines for Intel® Pentium® 4 Processor Intel Inside® Program

INTRODUCTION

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introduction
The key to the success of the Intel®Pentium® 4 brand is proper and consistent use of its brand identity. This identity, used in text and represented by design elements, is the extension of the brand in all communications. Consistent brand expression based on these guidelines will build recognition, trust, and the strength of both the Intel Pentium brand family and the Intel corporate brand, fortifying Intel’s brand and technologyleadership positions.

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Trademark and Logo Usage Guidelines for Intel® Pentium® 4 Processor Intel Inside® Program

COLOR PALETTE

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color palette
The Intel® Pentium® 4 brand color palette expresses the intelligence, precision, and premium nature of the Intel Pentium 4 brand. Use these colors as indicated here to consistently and powerfully express the brand’s identity.
Pantone* IntelBlue** Orange Gray N/A Pantone 165 Pantone Cool Gray 7 CMYK 100, 40, 0, 0 0, 70, 100, 0 0, 0, 0, 47 RGB 0, 51, 255 255, 102, 0 153, 153, 153

**Pantone is Pantone Inc.’s check-standard trademark for color standards and color-related products and services. **Intel Blue: Visually match hue to the Intel Blue swatch provided in the Intel Pentium 4 logo packet.

Intel Blue The Intel Pentium 4 logoelevates the use of Intel Blue to enrich the overall brand communication.

Orange Orange is impactful and expresses the premium performance of the brand.

Gray Gray is used to reflect dimensionality and to reinforce technological precision.

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Trademark and Logo Usage Guidelines for Intel® Pentium® 4 Processor Intel Inside® Program

SIZING

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sizing
To maintain the legibility of theIntel® Pentium® 4 brand, minimum size requirements have been set for logo reproduction in various applications.
MINIMUM SIZE Minimum size is 7/8" (2.223 cm) wide for print-version files.* A 60 pixel high version is available for use in all Web advertisements and e-Commerce.

7/8" for print

60 pixels high for Web

Note: *The 5/8" logo may only be used for Agent Print ad spaces that measureless than 24 sq. in. (151 sq. cm). All other Direct and Agent Print ads and Direct Mail must use the 7/8" logo. Effective March 1, 2002.

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Trademark and Logo Usage Guidelines for Intel® Pentium® 4 Processor Intel Inside® Program

BACKGROUNDS

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backgrounds
Whenever possible, place the Intel® Pentium® 4 logo on a clean, clear, solid background. The background should be white or asolid color that offers good contrast. In the rare instance where the logo is used on a photographic or patterned image, ensure that there is significant contrast between the background and the logo.

Place the logo on a white or a solid background of good contrast.

Place the logo on a patterned background of significant contrast.

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Trademark and Logo Usage Guidelines for Intel® Pentium®4 Processor Intel Inside® Program

INCORRECT USAGE

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incorrect usage
The following are examples of unacceptable expressions of the Intel® Pentium® 4 logo. Do not use these or other treatments that weaken the consistency of the Intel Pentium and Intel brand identities. Do not redraw or modify the logo in any way. Leave existing trademark symbols intact. Use artwork exactly as provided....