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5 Digital Advertising Platforms To Watch
May 10, 2010 by Sarah Chong, in Uncategorized Discussion:     4
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In the past years, Google has dominated the digital advertising realm through its Adwords platform. However, as technology blossomed, it changed the waywe interact and live. The burst of social mediasites is one phenomenon we’re all witnessing at the moment. Mobile, too, is seen as the next big trend. Each trend never failed to command a massivenumber of users (duh it’s a trend!) and with the company of user data, it makes these technologies perfect platforms for marketers to perform their work and reach out to millions. As tech savvymarketers, below are 5 technologies, which we’re keeping under our radar.

1. Facebook Ads

Facebook’s new open graph concept, which is primarily all about the “like” button, would gather rich data onits users’ behavior and likings. The current Facebook ad platform is already pretty impressive, providing niche targeting for advertisers. With

additional behavioral data, its ad platform can onlyget better. Its fast growing user base is also another factor that commands marketers’ attention (check out Facebook’s story in an infographic).

2. Promoted Tweets

Twitter’s Promoted Tweets hasmade little impact since its launch (as it seems), but is one factor that could possibly change the digital marketing landscape. Its resonance measurement has brought great balance between users andadvertisers. Ads that remain on Twitter’s search results are the ones that have resonated well with users. Through this metric, advertisers can understand what works and what doesn’t; thus improvingeffectiveness and efficiency in their advertising investments. However, in our opinion, there is still much work to be done before Promoted Tweets can reach its full potential.

3. “On-game” Ads...