Internacionalizacion

INTERNACIONALIZACIJA POSLOVANJA MALIH I SREDNJIH PODUZEĆA INTERNATIONALIZATION OF SMALL AND MEDIUM-SIZED ENTERPRISES
UDK 658.017.2/.3:339.5 Pregledni rad Review

Zoran Paunović, M. Sc.
Papova 8, 10000 Zagreb, CROATIA Mobile: ++385 95 907 7176 E-mail: zoran .paunovi@gmail .com

Darko Prebežac, Ph. D.
Professor, Department of tourism Faculty of Economics & Business, University of Zagreb J .F. Kennedy 6, 10000 Zagreb, CROATIA Phone: ++385 1 238 3271 E-mail: dprebezac@efzg .hr

Ključne riječi: mala i srednja poduzeća, internacionalizacija poslovanja, modeli internacionalizacije poduzeća, čimbenici internacionalizacije, marketinška koncepcija internacionalizacije

Keywords: small and medium-sized enterprises, business internationalization, internationalization patterns,internationalization factors, marketing concept of internationalization

SAŽETAK
Razvijene zemlje, koje su površinom i brojem stanovnika slične Hrvatskoj, upućuju na važnost prepoznavanja sektora malih i srednjih poduzeća kao nositelja izvoznih aktivnosti i ključnog čimbenika podizanja konkurentnosti cjelokupnog gospodarstva. U ovom istraživačkom radu autori razrađuju koncept internacionalizacijeposlovanja malih i srednjih poduzeća. Prikazuju se prednosti i nedostaci internacionalizacije poslovanja za poduzeća i državu, analiziraju najčešći modeli na osnovi kojih se proces provodi u praksi te pojašnjava utjecaj donositelja odluka na proces internacionalizacije malih i srednjih poduzeća. Studija slučaja malog izvoznog

ABSTRACT
Highly developed countries, which are similar to Croatia by sizeand population, highlight the importance of small and medium-sized enterprises (SMEs) as holders of export activities and key factors in raising the competitiveness of the entire economy. In this paper authors research the concept of internationalization of SMEs. Analyzing the influence of decision makers on the process of internationalization and showing its advantages and disadvantages for therespective company and country, this research introduces the most common models on the basis of which this process is implemented in practice. A case study of a small

TRŽIŠTE

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Zoran Paunović, Darko Prebežac

TRŽIŠTE

poduzeća iz Hrvatske pokazuje kako se odvijao proces internacionalizacije poslovanja na tržištu SAD-a i pruža korisne informacije poduzećima koja razmišljaju o izlasku nanova tržišta.

export company from Croatia illustrates the process of internationalization to the U.S. market and provides useful information to the companies which are planning to enter new markets.

Vol. XXII (2010), br. 1, str. 57 - 76

INTERNATIONALIZATION OF SMALL AND MEDIUM-SIZED ENTERPRISES

UDK: 658.017.2/.3:339.5

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1. INTRODUCTION
International economy is exposed topowerful globalization processes and a rapid introduction of IT technologies. It is frequently said that the enterprises reluctant to internationalize their business can have no long-term prospects in any modern economy.1 The barriers that prevent foreign businesses from entering a domestic market will have to be removed and there will be no second chance for enterprises which are not prepared.Therefore, small and medium-sized enterprises in Croatia are facing increasing business uncertainties in the terms of new market challenges, and they will soon find themselves in a situation that boils down to the following dilemma: either to adjust to new business circumstances or disappear from the market. Business internationalization is becoming an important precondition for further growth anddevelopment. The advantages of internationalization for both the enterprise and the country are multiple and that is why the executive government must not act as a passive bystander but rather become an active participant, especially when it comes to creating favorable business conditions. The internationalization of enterprise is an extremely complex process that can not be accomplished overnight...