Internet Business Analysis

Internet Business Analysis (IBA™)

Assessment of Your Current Online Marketing Activities and Business Objectives
Insert client’s logo
WSI Consultant Name
Email | Phone | Fax

CompanyOverview:
How is your business currently Performing? |
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What have been some of the recent challenges you have encountered in your business? |
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What marketing activities are you currently engagedin (both offline and online)? |
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Are you seeing a return on your investment on the above activities? |
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Who is your ideal customer demographic? |
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How do you think your business isperforming against your competition today? |
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Online Visibility
On a scale of 1-10, how discoverable do you believe your business is to new prospects?1= Not easy to find our business| 10 =Extremely easy to find our business |
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What is your company currently doing to further establish a local online presence? |
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What have been some of the challenges your company has faced inbeing found locally online via the search engines? |
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What are your business goals to gain further local visibility of your company within the online search engines? |
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Is your companycurrently meeting those goals? |
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Social Media Visibility
On a scale of 1-10, how Discoverable is your company within online social media networks?
1= not discoverable at all | 10 = extremelydiscoverable |
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What is your company currently doing to further secure your social media footprint and gain greater exposure of your company? |
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What have been some of the challenges yourcompany has faced is creating and setting up your online social presence? |
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Do you have any goals to gain further exposure within the online social media space? If so, what would they be? |
|(If the client has social media goals) Are you meeting your social media goals? |
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Reputation Visibility:
On a scale of 1-10, how recognizable in your brand among your target audience?...