Introduccion a caso de estrategia de porsche

DATOS GENERALES

Fundación:
1931 - Ferdinand Porsche - Ferry Porsche

País de origen:
Alemania

Sede:
Stuttgart, Alemania

Porsche es una de las marcas alemanas de vehículos deportivos más importante y respetada en el mundo. El modelo más emblemático en toda su historia es el magnífico 911. En cuanto a nivel de competencias ha sido triunfador en varios campos. En el Rally París-Dakar,los años 1984 y 1986. En 1969, en las 24 Horas de Le Mans, impuso el record de velocidad, 394 Km/h en la pista de Mulsanne, además de conseguir 16 victorias en diferentes circuitos. En Fórmula 1, aportándole los motores a Mclaren, consiguió dos títulos mundiales. Actualmente forma parte del Volkswagen Group.
http://www.f1latam.com/autos/marc.php?id=25
FILOSOFIA PORSCHE

The Porsche PrinciplePorsche is a unique company with strong ideals. Our values and philosophies permeate through everything we do to ensure that we always remain true to our principles. We constantly meet our own high demands and have a definite idea about who we are and how we approach things. As a result, despite what others may be doing, we at Porsche actively seek to stretch boundaries and are committed tocontinual improvement.
It is thanks to our tireless dedication to quality that more than 70% of all Porsche cars ever built are still on the road today. Our vehicles are not only remarkable – they are also designed to last. This is because they meet our exacting standards in terms of quality and safety. The result: high performance meets outstanding everyday practicality. And breathtaking dynamicsare coupled with exceptional occupant comfort and safety.
Based on the principle of achieving maximum output from minimum input, this race-inspired philosophy is integral to each and every one of our cars. We call it Porsche Intelligent Performance.
* The Porsche Principle
* The Technical Principle
* The Human Principle
* The Performance Principle
* The PerspectivesPrinciple
* The Tradition Principle
http://www.porsche.com/all/media/flash/aboutporsche/philosophy/en/pdf/PorschePrinciple_en.pdf
HISTORIA (ORIGEN)

On September 3, Ferdinand Porsche is born in the Bohemian town of Maffersdorf. In 1889, after attending grammar school there and the Staatsgewerbeschule (State Vocational School) in Reichenberg, he enters his father’s business as an apprenticeplumber.

The Lohner-Porsche electric car is presented at the World Fair in Paris. The wheel hub engines of the young engineer Ferdinand Porsche bring him international attention. In the same year, he develops an all-wheel-drive racecar, as well as a hybrid petrol/electric vehicle – a world first.

Ferdinand Porsche becomes Technical Director at Austro-Daimler in Wiener Neustadt. At the age ofonly 31, he is responsible for the model range of one of Europe’s largest automotive concerns.

Ferdinand Anton Ernst Porsche, later known as ‘Ferry’, is born on September 19 in Wiener Neustadt.

The Austro-Daimler touring car designed by Ferdinand Porsche scores a triple victory in the Prince Henry Trials. At the wheel of the winning car sits none other than Ferdinand Porsche himself.

AsTechnical Director and Board Member of the Daimler-Motoren-Gesellschaft in Stuttgart, Ferdinand Porsche designs the legendary Mercedes Compressor Sports Car. The following year, the 2-litre racecar developed under his aegis wins the Targa Florio. The Mercedes-Benz S-Type models dominate international motorsport from 1927.

Crowning his career, Ferdinand Porsche opens an office for ‘engineering andconsultation on engine and vehicle design’ in Stuttgart on April 25. Created for such renowned manufacturers as Wanderer, Zündapp and NSU are not only entire vehicles, but such trend-setting detail solutions as the Porsche torsion bar suspension.

For Auto Union, Porsche develops a Grand Prix racecar with a 16-cylinder engine in mid-ship configuration. The rear-engine vehicle concept designed...