Invesitigacion De Marketing

Marketing investigation.
Analysis of the industry where the product will be sold, include statistical information.
Resources, graphics, interviews with experts or possible customers.
MarketingInvestigation
The product will be sold mainly at the pharmaceutical industry, this means at pharmacies, hospitals but also it will be available at supermarkets.
Without question, these are interestingtimes for the healthcare and medical products industry. The industry is full of change: mergers, alliances, consolidations, challenges, frustrations—and opportunities.
The following is a graphicshowing the percentage of global pharmaceutical market at the end of 2007.

The following is a more updated graphic of pharmaceutical market

According to statistics, United States is the toppharmaceutical buyer, for this reason our product will be distributed mainly at this country. But also Mexico is an important market.

OVERVIEW OF THE PHARMACEUTICAL MARKET IN MEXICO
Mexico is the fourthlargest pharmaceutical market in the Americas region, and the second largest in the Latin American region. The market is expected to increase by an average 2012-17 CAGR, compared to the USA, Brazil andCanada, which are the leading pharmaceutical markets in the region. As a percentage of GDP, Mexico compares well with Brazil and Argentina. As a percentage of health expenditure, Mexico ranks second,after Venezuela. In per capita terms, Mexico ranks seventh highest, which is a low ranking compared to other Latin American markets.
Our products will be sold by exportation, we count with a verystrong sales department which is in charge of sales all around the world, but our main market is at Mexico and USA.
Our customers not only can obtain the products directly with sellers, at stores andall the other places that we already mentioned, but also they can order their digital programmable alarm to pills at our website
www.digitalprogrammablealarmtopills.com.mx


Sherry Glied, PhD ...