Johnnie Walker

Depto : instrumentos del marketing .Name : Denisse prieto
Date : 15/10/12

From the world’s numberone Scotch whisky brand, comes an all new flavour that is smokier, full-bodied and all `round more intense. Enter Johnnie Walker® Double Black™ – a unique expression blended for Scotch whiskyenthusiasts who are keen to explore a more distinctive taste experience that sets them apart from the crowd. Previously only released in small quantities, Johnnie Walker® Double Black™ is already well on itsway; making waves with the world’s leading whisky writers with its most recent win of World Whisky Master in the highly coveted “Best Super Premium Blends” category of the 2010 World Whisky MastersAwards. Created using whiskies from the more remote distilleries on the west coast of Scotland it delivers the brand’s distinctively peaty, smokier aroma, combining those matured in deep, charred oakand altogether harnessing them to conjure up an exceptional end product. According to Master Blender Jim Beveridge, “Johnnie Walker® Double Black™ is equally compelling, more than just more smoke andintensity… it’s got some special magic to it.” The distinctive packaging of the Johnnie Walker® Black Label™ is a colour-specific reflection of its smoky character. The tinted charcoal grey bottle ofthe Johnnie Walker® Double Black™ serves as a new contemporary approach to the familiar square design with the slanted label echoing the iconic Johnnie Walker® brand. Initially released in November 2010as a limited edition travel retail exclusive, Johnnie Walker® Double Black™ proved so popular among Scotch Whisky enthusiasts that Johnnie Walker® is making it available in Malaysia in a 70cl...