Jose

10 Key Elements of a Persuasive Presentation

If you are growing and advancing your life, there will be times when you need to give a presentation. A presentation is not limited to the times youstand in front of a group of people. It also includes conference call presentations, conference room presentations, one-on-one presentations, and even written presentations.
One of the ways to standout among your peers and competitors and increase your value to the market is to learn how to prepare and deliver effective presentations.
Years ago I took a class on public speaking by Bert DeckerCommunication.  It was an exceptional experience that is still vivid in my mind today. During this training, the key elements of effective presentations were discussed.
Since then I have added a fewmore points to my checklist that I review before EVERY blog post I write and every presentation I give. I open this document and answer these 10 questions. Once these questions are answered, I piecetogether my presentation.
Ten questions to answer as you prepare each presentation
1. Who’s my audience? When communicating with a new audience, identify them. Who are they? What’s their profile? Whyshould they care about what you have to say? The more you learn about your audience, the more you can connect with them.
2. What’s my goal? Write ONE sentence describing the goal of your presentation.Make sure you are crystal clear on what you want the audience to take-a-way from your comments.
3. What’s my Point of View (POV) on the subject? Write ONE sentence clearly describing your point ofview on the subject. This is your position on the topic.
4. What are the benefits to my audience? Make a list of all the benefits your audience will enjoy if they act upon your message. People need tounderstand the positive results they will experience if they do what you propose.
5. What’s the downside if people don’t act? Some points can be made more effectively if you point out the downside...