Justin Bieber
An old soul is the last thing you would expect to find inside Justin Bieber. But all it takes is one listen to the 17 year-old soul-singing phenomenon torealize that he is light years ahead of his manufactured pop peers.
After posting dozens of homemade videos on YouTube in 2007, where the multi-talented Bieber put his impeccable spin on songsfrom artists like Usher, Ne-Yo and Stevie Wonder, Justin racked up over 10,000,000 views purely from word of mouth.
"I started singing about three years ago," says the Canadian native who grew up anonly child in Stratford, Ontario. "I entered a local singing competition called Stratford Idol. The other people in the competition had been taking singing lessons and had vocal coaches. I wasn'ttaking it too seriously at the time, I would just sing around the house. I was only 12 and I got second place."
In an effort to share his victory with his loved ones, Justin began posting hisperformance footage online. "I put my singing videos from the competition on YouTube so that my friends and family could watch them," he says. "But it turned out that other people liked them and they startedsubscribing to them. That's how my manager found me. He saw me on YouTube and contacted my family and now I'm signed!"
Seven months after Justin started posting his videos online, former So SoDef marketing executive Scooter Braun flew the then 13-year old singer to Atlanta, GA to meet with his elite colleagues. As if Justin's natural singing talent wasn't enough to impress Scooter's innercircle, Braun knew Bieber was also a self-taught musician who plays the drums, guitar, piano and trumpet.
"Right when we flew into Atlanta, Scooter drove us to the studio and Usher was there in theparking lot," remembers Bieber. "That was my first time ever being out of Canada so I went up to him and was like, 'Hey Usher, I love your songs, do you want me to sing you one?' He was like, 'No...
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