Kentucky Fried Chicken Case Study

Victor Flores

Kentucky Fried Chicken Case Study
1. In the Concise Guide read the Kentucky Fried Chicken Case (46) and determine:
a. Global Strategy (Japan)
Firstly, these ‘offshore’ outletsmust maintain the highest hygiene standards that cannot be faulted either locally or internationally. This call for more accurate planning ensuring that minimum stock is kept thus lessening the massdestruction of the food, after specified time limits. Secondly, The Company must “think globally but act locally”. This will entail still delegating some muscle in the local management to make localstrategic decisions, of course in consultation with the HQ. Effective communication is crucial prior to any implementation of plans. The Dick Mayer ‘stages theory’ of country management is plausiblebecause it is progressive and fosters better overhead management. The three stages advanced were the following:
1. The entrepreneurial stage where there is a lot of managerial orientation. This needsgoal-getters like Loy Weston. At this stage, very little bureaucracy or inflexible control is applied. This is at the initial stages of foreign market penetration.
2. The second stage involves theinvolvement and appointments of local baronies as management. This ensures that the same champion the cause locally and help the natives to accept the company easily.
3. The last stage is marked by theappearance and hiring of professional managers who run the company henceforth. This has been the stage at which KFCJ has been at daggers drawn with the HQ. Professional Managers are generally viewedas strategic thinkers, objective and accurate observers, who can easily read the times and ably anticipate trends. In a nutshell, the professional managers are long term planners, as their plans aresustainable.

b. Internal constraints (partnership agreement)
The only problem that confronted the partnership was the lack of the right human resource, which was solved when the above mention duo...