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The Impact of Internet on Pricing Strategies in the TourismIndustry.
Authors:
Sahut, Jean-Michel1 Jean-Michel.Sahut@supco-amiens.fr
Hikkerova, Lubica2
Source:
Journal of Internet Banking & Commerce; Apr2009, Vol. 14 Issue 1, p1-8, 8p, 3 Charts
Document Type:
Article
Subject Terms:*INTERNET
*PRICING
*TOURISM
*REVENUE management
*DISCOUNT
RESERVATION systems
LUXURY hotels
Geographic Terms:
FRANCE
Author-Supplied Keywords:
Hotel
Internet
pricing strategies
TourismYield Management
NA
517110 Wired Telecommunications Carriers
519130 Internet Publishing and Broadcasting and Web Search Portals
517919 All Other Telecommunications
518210 Data Processing, Hosting, and Related Services
561599 All Other Travel Arrangement and Reservation Services721110 Hotels (except Casino Hotels) and Motels
t:
The Internet has had a dramatic effect on the distribution of tourism products. The reintermediation which has taken place has led all distributors to implement more dynamic pricing strategies from the widespread use of Yield Management(YM) practices to price discount strategies. The Internet also influences the consumers' perception of pricing strategies. Consumers are increasingly aware of YM practices and the Internet has become the essential tool for finding the best price. However, there continues to be a certain disconnect between the channels used for searching for the best price available and those used by the clienteleof luxury hotels in France to make their booking. Indeed, the telephone still dominates for this type of clientele when carrying out this type of transaction as they find it easier to use, it is entrenched in their habits and is perceived as being more secure. [ABSTRACT FROM AUTHOR]
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s:
1Professor of Finance, Director of the Research Center, Amiens School of Management & Cerege –University of Poitiers2Matej Bel University, Slovakia
F
:
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