Las 22 Leyes Del Marketing - Ries Y Trouth

Al Ries y Jack Trout


The Marketing Strategy Gurus on Positioning Los Gurus de la Estrategia de posicionamiento en el Marketing




Who are Al Ries and Jack TroutAl Ries is chairman of Ries & Ries, an Atlanta based marketing firm that has done strategic work for many major corporations.Al Ries es presidente de Ries & Ries, una empresa de comercialización basada en Atlanta que ha hecho untrabajo estratégico para muchas empresas importantes. Al Ries attended high school in Harvey, Illinois, before joining the Merchant Marines and later the US Army where he served in Korea.
Al Ries fue a la escuela secundaria en Harvey, Illinois, antes de incorporarse a la Marina Mercante y más tarde el Ejército de los EE.UU., donde sirvió en Corea. Upon his return, Al attended and graduated fromDePauw University in Greencastle, Indiana with a degree in liberal arts in 1950. A su regreso, Al asistió y se graduó de la Universidad DePauw en Greencastle, Indiana, con una licenciatura en artes liberales en 1950. After school, he accepted a job in the advertising and sales promotion department of General Electric in Schnectady, New York. Después de la escuela, Al aceptó un trabajo en eldepartamento de ventas de publicidad y promoción de la General Electric en Schnectady, Nueva York. In 1972, Al Ries (with Jack Trout) wrote a three-part series of articles on "positioning" for Advertising Age magazine. En 1972, Al Ries (con Jack Trout) escribió una serie de tres artículos sobre "posicionamiento" para la revista Advertising Age. In 1979, the agency's name was changed to Trout & RiesAdvertising with Al as Chairman. En 1979, el nombre de la agencia fue cambiado a Trout & Ries Publicidad, con Al como Presidente. Eight years after the original positioning articles were published, Al Ries (with Jack Trout) wrote his first book entitled Positioning: The Battle For Your Mind published by McGraw-Hill in 1980.Al Ries (con Jack Trout) escribió su primer libro titulado Posicionamiento: TheBattle for Your Mind publicado por McGraw-Hill en 1980. In 1985 Al Ries (with Jack Trout) wrote a second best selling book entitled Marketing Warfare. In 1993, Al Ries (with Jack Trout) wrote The 22 Immutable Laws of Marketing, a book that outlines the basic reasons why marketing programs succeed or fail.
En 1993, Al Ries (con Jack Trout) escribió Las 22 leyes inmutables del marketing, un libroque describe las razones básicas por las que los programas de marketing tienen éxito o fracasan. "Violate them at you own risk," it cautions. "Violan su propio riesgo", advierte. The book has been on bestseller lists around the world. El libro ha sido en las listas de libros más vendidos en todo el mundo.
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Jack Trout is the acclaimed author of numerous marketing classics, Trout's “The NewPositioning” became a Business Week best seller in 1995. Jack Trout es el aclamado autor de numerosas obras clásicas de marketing, "El nuevo posicionamiento" se convirtió en un best seller de Business Week en 1995. “Marketing Strategy” will highlight key strategic principles Trout has learned from the business world as outlined in his most recent book “Trout on Strategy.” With over 40 yearsexperience in advertising and marketing, Trout has been a boardroom advisor to some of the world's largest, including IBM and Procter & Gamble. Con una experiencia de más de 40 años en la publicidad y el marketing, Trout ha sido un asesor de sala de juntas a algunos de las mayores corporaciones del mundo, como IBM y Procter & Gamble.
He started his career in the advertising department of GeneralElectric and, from there, went on to become a divisional advertising manager at Uniroyal. Comenzó su carrera en el departamento de publicidad de General Electric y, desde allí, pasó a convertirse en un gestor de publicidad divisional de Uniroyal. Trout then joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over 26 years.Trout luego se unió a Al Ries...