NY Universal Laundromat Business Plan
December 2010 / EADA
UniversalLaundromat Inc. (ULI) aims to be a full-service, coin-op laundry service dedicated toconsistently providing high customer satisfaction by rendering reliable machines and furnishing a clean, enjoyable atmosphere at a competitive price.
Placed in East Village, Manhattan (NYC), an upand coming neighbourhood, ULI distinguishes itself by adopting modern technology to conventional coin-operated laundry automats as well as providing an environment for mid and high-income youngprofessionals who do not own or have access to washing, drying and folding equipment in their apartments.
The unique features of this coin-op laundry facility are an email/SMS service to customersregarding the status of laundry in washing machines and dryers. In addition, the location will offer a café like experience with couches and couch chairs, wi-fi internet, coffee and sweet and savoury snackssuch as Blueberry Muffins.
b. MARKET OPPORTUNITY AND COMPETITION
The market for modern coin-op laundry services in NYC is booming. Besides students who use Laundromats because of their lowbudget, more and more mid-income (and high-income) professionals live alone in apartments and do not want to buy washing machines dryers for just themselves. The alternative for them is using coin-oplaundry services or full-service cleaning services which are significantly less expensive.
Despite witnessing a temporary erosion in growth in recent years, primarily due to the recent economicrecession, the US market for coin-operated laundries & drycleaners is expected to recover poise in the short to medium term period, to reach US$3.5 billion by 2015 (Coin-Operated Laundries & Drycleaners -A US Market Report, Report Summary, http://www.companiesandmarkets.com/print-friendly-coin-operated-laundries-drycleaners-a-us-market-report-349884.aspx). With a population in the metropolitan area...
Leer documento completo
Regístrate para leer el documento completo.