Leonisa

Páginas: 7 (1737 palabras) Publicado: 23 de abril de 2012
Company Description | |
Confecciones Leonisa S.A. was established in 1956. Their main activity is apparela and cloth manufacturing. |

Company Analysis | |
According to the Individual - Audited financial statement for the Year of 2010, total net operating revenues increased with 5.06%, from COP 266,896,667 thousands to COP 280,394,599 thousands. Operating result increased from COP22,156,799 thousands to COP 34,008,915 thousands which means 53.49% change. The results of the period increased 42.41% reaching COP 20,545,425 thousands at the end of the period against COP 14,426,550 thousands last year. Return on equity (Net income/Total equity) went from 8.83% to 12.32%, the Return On Asset (Net income / Total Asset) went from 6.34% to 8.14% and the Net Profit Margin (NetIncome/Net Sales) went from 5.41% to 7.33% when compared to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 51.41% compared to 39.28% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 2.59 to 5.55 when compared to the previous year. |
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Our History
Home > About UsLeonisa, exploring the needs and wants of women and conquering hearts since 1956.
| 2008Leonisa launches the new line Maxy Copas Grandes (Maxy Large Cups) Intimate apparel and bathing suits that combine characteristics like functionality, comfort and beauty for the most demanding silhouettes. Some of the main benefits that emphasize this new alternative of products are the variety of cup sizesthat count with the support of internal structures and elastics that provide perfect fit.This new proposal is designed for voluptuous women who seek sizes and cups that will allow them to wear modern and youthful designs, with a mixture of fun colors and prints. |
| 2007Created as a women’s brand and creator of intimate beauty for women with Latin spirit, Leonisa is the brand that views thefeminine spirit in all its dimensions. Leonisa is the one who satisfies women by giving solutions through confidence and security, because it understands, interprets and expresses what LATIN VANITY truly is.Leonisa launches its new creation in Colombia Moda, AIR BRA 2 which incorporates a lift with air. AIR BRA 2 is one of the main products on the international runways for intimate apparel in2008.This product is the result of the most extensive investigations and developments of new trends in intimate apparel, they achieve a unique bra among the World, light-weight, with no pads, excellent shaping and adjustment. |
| 2006Leonisa celebrates 50 years as a leading company in the Latin American market and as a renowned trendsetting company.Thanks to the acknowledgements and experiences thathave come from their textile developments, Leonisa launches the first smart intimate apparel, a new generation of apparel that is named MAGIC-UP ADVANCE. An innovative product, exclusive due to its advanced technology, developed with the highest quality standards that allow women to have a look full of vanity, based on details and precision, to achieve perfection in shaping the bust and body || 2005Leonisa sets aside traditional marketing in order to think like women, for women. Leonisa is an associate to women, accompanying them in all the different moments of their life and necessities. Leonisa establishes a profound relationship between the spirits of Latin women and intimate apparel, making it the most intimate expression of their activities and the best opportunity to reflecttheir identity and self esteem; what they are and what they want to be.As a women’s brand, Leonisa joins the most profound feelings and beliefs of the Latin spirit and uses elements such as its music and atmosphere to communicate with Latin women around the World. |
| 2004Technology working for beauty. In this year Leonisa takes another step. The result is apparel with minimum seams thanks to...
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