Levi Strauss
Páginas: 3 (721 palabras)
Publicado: 5 de marzo de 2013
This exposition is about Levi Strauss and his company and I choose because I really love this brand of clothes. In here I talk about how did Levi Strauss get to start his company making it the firstblue jeans manufacturer, but I also talk about some interesting things that most of people don’t know about this brand. I enjoy making this exposition, specially because it is of my favourite brandalthough it is very interesting topic, and I hope you like it to
Levi Strauss born on February 26, 1829 was a German immigrant to the United States who founded the first company to manufacture bluejeans. His firm, Levi Strauss & Co., began in 1853 in San Francisco, California.
At the age of 18, Strauss, his mother and two sisters sailed to the USA to join his brothers Jonas and Louis, whohad begun a wholesale dry goods business in New York City called J. Strauss Brother & Co. The family decided to open a branch of the family dry goods business in San Francisco. Levi was chosen torepresent the family, and after becoming an American citizen in January of 1853, he moved to San Francisco were he opened his dry goods and called it Levi Strauss & Co. He sold the goods to thesmall general stores and men's mercantiles of California and the West.
In late 1872 Jacob Davis, one of Levi Strauus most important customers, gave him the idea of making jeans with metal strainpoints to strength them. On May 20, 1873, Strauss and Davis received United States patent. Levi Strauss & Co. began manufacturing the famous Levi's brand of jeans.
Interesting data:
* LeviStrauss never wore a pair of jeans in his life. In 1873, by the time they were first created, they were pants for laboring men, not mature, wealthy businessmen. But he insisted that the pants be of thehighest quality, even though they were workwear.
* The "Arcuate", the double arch stitching on the back pocket, is a Levi's trademark, which the company has repeatedly defended in court. During...
Levi Strauss born on February 26, 1829 was a German immigrant to the United States who founded the first company to manufacture bluejeans. His firm, Levi Strauss & Co., began in 1853 in San Francisco, California.
At the age of 18, Strauss, his mother and two sisters sailed to the USA to join his brothers Jonas and Louis, whohad begun a wholesale dry goods business in New York City called J. Strauss Brother & Co. The family decided to open a branch of the family dry goods business in San Francisco. Levi was chosen torepresent the family, and after becoming an American citizen in January of 1853, he moved to San Francisco were he opened his dry goods and called it Levi Strauss & Co. He sold the goods to thesmall general stores and men's mercantiles of California and the West.
In late 1872 Jacob Davis, one of Levi Strauus most important customers, gave him the idea of making jeans with metal strainpoints to strength them. On May 20, 1873, Strauss and Davis received United States patent. Levi Strauss & Co. began manufacturing the famous Levi's brand of jeans.
Interesting data:
* LeviStrauss never wore a pair of jeans in his life. In 1873, by the time they were first created, they were pants for laboring men, not mature, wealthy businessmen. But he insisted that the pants be of thehighest quality, even though they were workwear.
* The "Arcuate", the double arch stitching on the back pocket, is a Levi's trademark, which the company has repeatedly defended in court. During...
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