Licenciado

SO…

“Innovation is the specific tool of the

entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service”
Peter F. Drucker (Author &Management Consultant)

IDEO METHOD

(KELLEY 6-7)

1.  Observe real people in real life 2.  3.  4.  5. 

situations. Brainstorm Rapid prototype Evaluate & Refine the prototypes in a series ofoperations. Implement the new concept for commercialization.

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IDEO METHOD (A MORE DETAILED LOOK AT IT)
Visualize Understand Interpret RealizeImplement

Observe Refine
Scoping Identifying issues to explore Learning about people, context Evolving insight as design ideas Expressing ideas in visible tangible form

Evaluate

Trying themimproving them

Detailed engineering, get ready to manufacture

BREAK DOWN THE BARRIERS BETWEEN FIELDS
„ Expose yourself to a range of cultures „ Learn differently (because you want to, notebecause you are told to) „ Reverse assumptions (Why not the other way around?) „ Try on different perspectives (IDEO) „ Randomly combine concepts (brainstorming exercise)

HOW TO FIND THECOMBINATIONS
„  Diversify occupations
„  If your goal is to keep execution at a premium and to innovate in small

directional steps, specialization is the right path. However if you wish to developfresh, groundbreaking ideas, highly varied experiences are critical. Waste time!!!

„  Work with diverse groups of people
„  It is often said that the U.S. unparalleled innovation rate comes from itsvery

diverse population. a reason.

„  People should be able to disagree with anyone in the group, but not without „  All ideas should get fair hearing.

„  Go intersection hunting
„  Seekfor connections in unlikely places and see where they lead.

„  Prepare for the explosion
„  Generate massive numbers of different ideas.

1. OBSERVATION

KEY TRENDS TO WATCH (GORMAN 81)...