Linchpin

Table of Contents Title Page Copyright Page Dedication Introduction THE NEW WORLD OF WORK - We Are Surrounded by Bureaucrats, Note Takers, ... THINKING ABOUT YOUR CHOICE INDOCTRINATION: HOW WE GOT HERE - Mediocre Obedience BECOMING THE LINCHPIN IS IT POSSIBLE TO DO HARD WORK IN A CUBICLE? THE RESISTANCE THE POWERFUL CULTURE OF GIFTS THERE IS NO MAP MAKING THE CHOICE THE CULTURE OF CONNECTION THESEVEN ABILITIES OF THE LINCHPIN WHEN IT DOESN'T WORK SUMMARY - The System Is Broken Acknowledgements BIBLIOGRAPHY

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PORTFOLIO Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700,Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R 0RL, England Penguin Ireland, 25 St. Stephen's Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) Penguin Books India Pvt Ltd, 11Community Centre, Panchsheel Park, New Delhi - 110 017, India Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632, New Zealand (a division of Pearson New Zealand Ltd) Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England First published in 2010 by Portfolio, a member ofPenguin Group (USA) Inc.

Copyright (c) Do You Zoom, Inc., 2010 All rights reserved Chart on page 62 by the author. Illustration on page 232 by Hugh MacLeod. All other illustrations by Jessica Hagy. Library of Congress Cataloging-in-Publication Data Godin, Seth. Linchpin : are you indispensable? / Seth Godin ; illustrations by Jessica Hagy and Hugh MacLeod. p. cm. eISBN : 978-1-101-19631-1

1.Employee motivation. 2. Employees--Attitudes. 3. Creative thinking. 4. Value added. 5. Work--Psychological aspects. I. Title. HF5549.5.M63.G.1--dc22 2009036957

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