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Páginas: 3 (599 palabras)
Publicado: 19 de enero de 2015
PALABRAS CLAVES: Marketing, producto, precio, plaza y promoción.
SUMMARY: The following article refers to the marketing mix is a combination of elements of a process basedmarketing muscle to essential features of an environment or population for the sole purpose of satisfying consumer needs, to achieve this objective must take into account four variables are: productattributes that are tangible and intangible packaging or designs that are like the brand or image, the price is the monetary value of the product, which is essentially square distribution and transfer of thearticle until it reaches the set point of sale promotion and finally they are means that help the organization to raise awareness of the product on the market and thus ensure sales in the institution.KEYWORDS: Marketing, product, price, place and promotion.
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Mendoza Juárez, Rodríguez y Vazquez: "La mezcla demercadotecnia" , en Contribuciones a la Economía, julio 2012, en http://www.eumed.net/ce/2012/
1. Introducción
La mezcla de mercadotecnia es parte del nivel estratégico del marketing, en el cual los...
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