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[edit]Social media
[edit]Classification of social mediaSocial media technologies take on different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, ratingand social bookmarking. Kietzmann et al. present a Social Media Honeycomb that defines how these Social Media differ according to the extent to which they focus on some of all of seven functionalbuilding blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.[3] By applying a set of theories in the field of media research (social presence, media richness) andsocial processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme in their Business Horizons (2010) article, with six different types of social media:collaborative projects (for example, Wikipedia), blogs and microblogs (for example, Twitter), content communities (for example, YouTube), social networking sites (for example, Facebook), virtual game worlds(e.g., World of Warcraft), and virtual social worlds (e.g. Second Life). Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and...
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