Logistica En Zara

ALM EP MZ

• Spanish clothing and accesories retailer • founded by Amancio Ortega Gaona in 1975 • first Zara store opened in A Coruña • part of Inditex group (65% turnover)

• • • • • •1.516 stores around the world in 64 countries 92.301 employees 68% turnover abroad 11.084 M most of the production in Spain, France and Morocco

(Industria de Diseño Textil S.A.) • Spanish holding •one of the world’s largest fashion groups • founded in 1985 • headquarters located in Arteixo (A Coruña) • 5.044 stores in 77 countries

Business Model
• High degree of vertical integration • Justin time system (short lead times) • Flexible structure • Strong customer focus

Business Model
• carefully designed stores • low price, medium quality (cost leader) • fast production anddistribution process
• almost no advertisement (0,3%) • design innovation

KEY ELEMENTS
• DESIGN - Recognise and assimilate changes in fashion - Two basic collections each year: fall/winter, spring/summer- Designing new models during a season (last year 10.000 models) - New models developed by creative teams - 200 designers

• MANUFACTURE • Most of the production takes place in their own factories(usually the most fashionable items) • ZARA takes direct control of fabric supply, marking and cutting, and the final finishing. • ZARA subcontract the garment making stage of specific products tospecialist firms

• LOGISTICS: - Key element in the organisation - All production goes to logistical centers

• LOGISTICS: - From logistical centers its distributed simultaneously to the storesworldwide twice a week - Each delivery includes new models

SALES
• • • • STORES store is not the end of the process but rather its restart stores on the world’s main shopping streets store designare given the highest priority • the shop windows play a major role • interior design, the aim is to create a well-lit space where the clothes take pride of place • eliminating all barriers between...