Logistica

UNIVERSIDAD CATÓLICA DE SANTIAGO DE GUAYAQUIL

CARRERA DE COMERCIO Y FINANZAS INTERNACIONALES BILLINGUE

SUBJECTS:
BUSINESS INTELLINGENCE
BUSINESS OBJECTS
BUSINESS DASHBOARDS
KPI’S (KEY PERFORMANCE INDICATOR)

E-COMMERCE

NAME:
LUÍS ESPINOZA BRAVO

GRADE: 6 D

DATE:
January 28th, 2010
TABLE OF CONTENTS
Introduction------------------------------------------------------------------------------------- 3
Development -------------------------------------------------------------------------------------- 4
Conclusion ------------------------------------------------------------------------------------- 26
Reference ------------------------------------------------------------------------------------- 27
Resources-------------------------------------------------------------------------------------- 28

Introduction:

Development:

1. Business intelligence (BI)

1.1 Business intelligence (BI) is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions. BI applications include the activities of decision support systems, query and reporting, online analyticalprocessing (OLAP), statistical analysis, forecasting, and data mining.
Business intelligence applications can be:
* Mission-critical and integral to an enterprise's operations or occasional to meet a special requirement
* Enterprise-wide or local to one division, department, or project
* Centrally initiated or driven by user demand
This term was used as early as September, 1996, when aGartner Group report said:
By 2000, Information Democracy will emerge in forward-thinking enterprises, with Business Intelligence information and applications available broadly to employees, consultants, customers, suppliers, and the public. The key to thriving in a competitive marketplace is staying ahead of the competition. Making sound business decisions based on accurate and currentinformation takes more than intuition. Data analysis, reporting, and query tools can help business users wade through a sea of data to synthesize valuable information from it - today these tools collectively fall into a category called "Business Intelligence."
To explore how business intelligence is used in the enterprise, here are some additional resources: |
- Business intelligence tutorial: Businessintelligence concepts and technologies can be complex. Use this guide to find all the BI information you need. This comprehensive tutorial includes strategic and technical advice from the experts, case studies, news analyses, podcasts, white papers and more. |
- Business intelligence basics: Trends, case studies and job advice: Use this quick-hit guide to get an overview of BI basics, trends,case studies and jobs -- or to train new employees on BI fundamentals. It's focused, to-the-point and contains all you need to know to get started with BI. |
- Howard Dresner predicts the future of business intelligence: Learn about the current state of the business intelligence market, where it may be headed in the future and more, from BI's "founding father," Howard Dresdner. This podcast wasrecorded at Gartner's latest BI Summit. |
- Business intelligence software product purchasing criteria: To streamline the business intelligence software product and vendor selection process, learn what questions to ask internally and what questions to ask vendors. Get expert BI buying criteria and vendor selection advice in this BI software buying guide. |
1.2 The future of business intelligence
A2009 Gartner paper predicted these developments in business intelligence market.
* Because of lack of information, processes, and tools, through 2012, more than 35 percent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets.
* By 2012, business units will control at least 40 percent of the total budget...