Lucho

Guido González Duarte
Salta 3070 (Olivos)
(1636) Buenos Aires – Argentina
ggduarte@uolsinectis.com.ar
005411-47903071
153-697-8150

Education1998-1999 IAE
Master in Business Administration (MBA)
1989-1994 Universidad de Ciencias Empresariales y Sociales (UCES)
Bachelor in Business Administration
1991-1992 Universidad de PalermoMarketing Analyst

Experience

2011- General Manager – Laboratorio ibc – Injectable solutions (CMO)
www.laboratorioibc.com.ar

2007-2011 Country Manager, Driburg Pharmaceutical Company(Synthon group)

Managed pharmaceutical R&D, production and marketing start-up. Find business opportunities triggered by new regulations. Achieved regulatory approval by local FDA. Prepared and followthe business plan.
Research market, devised positioning statement, developed branding strategy and determined marketing mix. Buying products and brands in the market. Hired field force and staffpersonnel, established solid relations with key opinion leaders an executed business plan successfully. Perfect knowledge of the social security system (reimbursement). Strong relations with localFDA, distributors, pharmacies besides to Argentine Neurology Society. In charge of Driburg with strong focus on neurology field.

2004-2007 Chief Marketing Officer, Laboratorios Temis LostaloResponsible for creation and Start up for neurologic and physiquiatrics team. Successful managed of the license Sanofi-Aventis, Ferrer y Solvay in Argentina. Prepared and follow the BP. Researchedmarket, devised positioning statement, developed branding strategy and determined marketing mix.
established solid relations with opinion leaders an executed business plan successfully.

1999-2004Business Unit Manager, Organon Pharmaceuticals

Managed 2 business units, totaling 80% of company sales, OC`s and climacteric lines.
Leaded 4 Regional managers and 60 Sales representatives....