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COURSE OUTLINE

INTERNATIONAL MARKETING

Lectures Wednesday 9.45:11.15
(See a more detailed plan underneath)

This outline is only a plan – it may change during the course!

A. Goals andObjectives for students will include:

A) Understand the most important issues facing a firm entering the international marketplace

B) Develop an International Marketing Plan

C) Present the casecredibly

E) Increase team-work skills

2. Timetable

Week Date Topic

38 19.09. Kick-off and The Global Marketing Job (Chapter 1)

39 26.09. Theoretical Foundations(Chapter 2)
Working group: discussing and selecting a company and
product

40 10.10 Export Expansion (Chapter 5) and Licensing, StrategicAlliance, FDI (Chapter 6)

41 17.10 Export Expansion (Chapter 5) and Licensing, Strategic
Alliance, FDI(Chapter 6), Country Attractiveness (Chapter 4)
Working group

42 24.10. Global Segmentation, and Positioning (Chapter 11)Working group

43 31.10. Global Products (Chapter 12) and
Global Services (Chapter 13)

44 07.11. Working group

45 14.11. Working group

46 21.11. Global Pricing (Chapter 14)and Global Distribution
(chapter 15)

47 28.11. Global Advertising & Promotion (Chapters 16 and 17)

48 05.12. Working group

49 12.12.Presentations

50 19.12 Presentations

Deadline for passing in the presentation: 30.01.2013


3. Assignments

GROUPWORK. Develop an International Marketing Plan for a company upon yourchoice. If anyone in the group has worked for, or has connections to, an actual company, I highly recommend you to perform the International Marketing Plan for this actual company. At least the following...