Mainstreaming Sex

No me pertenece este libro ni sus derechos de autor. El único proposito es hacer llegar a otros el material literario en el.

MAINSTREAMING SEX

M ain s t r e a m i ng

The Sexualization of Western Culture
Edited by
Feona Attwood

SEX

Published in 2009 by I.B.Tauris & Co. Ltd 6 Salem Road, London W2 4BU 175 Fifth Avenue, New York, NY 10010 www.ibtauris.com In the United Statesof America and Canada distributed by Palgrave Macmillan, a division of St Martin’s Press, 175 Fifth Avenue, New York, NY 10010 Copyright selection and editorial matter © 2009 Feona Attwood Copyright individual chapters © 2009 Feona Attwood, Petra Boynton, Sara Bragg, David Buckingham, Rosalind Gill, Simon Hardy, Samantha Holland, Brian McNair, Stephen Maddison, Rebecca Munford, Clarissa Smith, GregTuck, Dana Wilson-Kovacs The right of Feona Attwood to be identified as the editor of this work has been asserted by the editor in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. Except for brief quotations in a review, this book, or any part thereof, may not be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by anymeans, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher. ISBN: 978 1 84511 827 3 A full CIP record for this book is available from the British Library A full CIP record for this book is available from the Library of Congress Library of Congress catalog card: available Typeset in Goudy Old Style by A. & D. Worthington, Newmarket,Suffolk Printed and bound in India by Thomson Press India Ltd

Contents
List of Contributors Acknowledgements Introduction: The Sexualization of Culture Feona Attwood PART 1. POR NOGR APH Y 1. Simon Hardy 2. Pleasing Intensities: Masochism and Affective Pleasures in Porn Short Fictions Clarissa Smith 3. ‘Choke on it, Bitch!’: Porn Studies, Extreme Gonzo and the Mainstreaming of Hardcore StephenMaddison 4. From Porn Chic to Porn Fear: The Return of the Repressed? Brian McNair 55 37 19
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vii xi

xiii POR NOGR APHICAT ION 3

The New Pornographies: Representation or Reality?

PART 2. S EX UALIZ AT ION 5.

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M AINST REA M M EDI A

The Mainstreaming of Masturbation: Autoeroticism and Consumer Capitalism Greg Tuck 77

6.

Supersexualize Me!: Advertising and the‘Midriffs’ Rosalind Gill 93

7.

Whatever Happened to Cathy and Claire?: Sex, Advice and the Role of the Agony Aunt Petra Boynton PART 3. S T RIP T EASE C ULT URE 111

8.

Too Much Too Young?: Young People, Sexual Media and Learning Sara Bragg and David Buckingham 129

9.

Some Texts Do It Better: Women, Sexually Explicit Texts and the Everyday Dana Wilson-Kovacs 147

10. Keeping Fit in Six InchHeels: The Mainstreaming of Pole Dancing Samantha Holland and Feona Attwood 11. BUST-ing the Third Wave: Barbies, Blowjobs and Girlie Feminism Rebecca Munford Film and TV Guide Bibliography Index 183 199 203 221 165

Contributors
Feona Attwood teaches Media and Communication Studies at Sheffield Hallam University. She has published widely on sex and the media. Her research interests includenew pornographies, cybersex, women and sexualization and the study of sexual media in education. She is currently working on online pornography and women’s use of online sex sites. Petra Boynton teaches Health Services Research at University College London, specializing in research on sex and relationships. Her book The Research Companion: A Practical Guide for the Social and Health Sciences waspublished in 2005. She has published widely on sex, relationships and health and also works as an agony aunt, sex editor, radio presenter and advisor to media outlets about accurate sex information. Sara Bragg is Academic Fellow in Child and Youth Studies at the Open University. Her research interests include young people as media audiences, media education, creative research methods and young...