Manual plan de negocios
Páginas: 2 (261 palabras)
Publicado: 23 de marzo de 2011
Supply & Demand LearnSelfStorage.com
Supply & Demand pp y
Calculating the Demand in Your Market
Overview
Necessary Resources The Demand Equation Finding the Trade Area Fi di hT d A
Necessary Resources
Accurate Demographic Information
– Census Data Postal Count Data – Postal Count Data
Forecast Demand for your Market
1
Supply & DemandLearnSelfStorage.com
Demographic Services
REGIS™ by SitesUSA ALLOCATE by Spatial Re‐engineering Consultants (SRC) Consultants (SRC) SiteReports by ClaritasDemographic Reports by Buy Demographics Census
Types of Demographic Reports
Census Report
– Very accurate Calculated every 10 years – Calculated every 10 years
Postal Count Data
–Accurate based on people receiving mail at a specific address – Calculated quarterly
Postal Counts vs Census Counts
2
Supply & Demand LearnSelfStorage.com
Postal Counts vs Census Counts
Forecast DemandSelf Storage Almanac by MiniCo Publishing Supply Index by Net Rentable Sq Ft per person Market Equilibrium by CBSA (Core Based M k E ilib i b CBSA (C B d Statistical Area)
Demand Equation3
Supply & Demand LearnSelfStorage.com
Traffic Generators
Identify local traffic generators
– Google Earth – Drive the market Drive the market
Traffic PatternsTraffic Generators Drive the market Traffic Counts T ffi C
4
Supply & Demand LearnSelfStorage.com
Trade Area
Use the following to determine a trade area:
– Location of competitorsLocation of traffic generators – Location of traffic generators – Traffic Counts
Your goal:
– Figure out whether Mrs. Smith turns left or right out of her driveway and why!
5 Supply & Demand LearnSelfStorage.com
Trade Area
Questions? michelle@noahsgp.com For more information on this topic see the following lesson: Shopping the Competition
6...
Supply & Demand pp y
Calculating the Demand in Your Market
Overview
Necessary Resources The Demand Equation Finding the Trade Area Fi di hT d A
Necessary Resources
Accurate Demographic Information
– Census Data Postal Count Data – Postal Count Data
Forecast Demand for your Market
1
Supply & DemandLearnSelfStorage.com
Demographic Services
REGIS™ by SitesUSA ALLOCATE by Spatial Re‐engineering Consultants (SRC) Consultants (SRC) SiteReports by ClaritasDemographic Reports by Buy Demographics Census
Types of Demographic Reports
Census Report
– Very accurate Calculated every 10 years – Calculated every 10 years
Postal Count Data
–Accurate based on people receiving mail at a specific address – Calculated quarterly
Postal Counts vs Census Counts
2
Supply & Demand LearnSelfStorage.com
Postal Counts vs Census Counts
Forecast DemandSelf Storage Almanac by MiniCo Publishing Supply Index by Net Rentable Sq Ft per person Market Equilibrium by CBSA (Core Based M k E ilib i b CBSA (C B d Statistical Area)
Demand Equation3
Supply & Demand LearnSelfStorage.com
Traffic Generators
Identify local traffic generators
– Google Earth – Drive the market Drive the market
Traffic PatternsTraffic Generators Drive the market Traffic Counts T ffi C
4
Supply & Demand LearnSelfStorage.com
Trade Area
Use the following to determine a trade area:
– Location of competitorsLocation of traffic generators – Location of traffic generators – Traffic Counts
Your goal:
– Figure out whether Mrs. Smith turns left or right out of her driveway and why!
5 Supply & Demand LearnSelfStorage.com
Trade Area
Questions? michelle@noahsgp.com For more information on this topic see the following lesson: Shopping the Competition
6...
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