Mapa conceptual de marketing.pdf

The VALS™ Survey
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Principio del formulario
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Have you taken this survey before?
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1. I am often interested in theories.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
2. I like outrageous people and things.
[pic]Mostlydisagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
3. I like a lot of variety in my life.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
4. I love to make things I can use every day.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostlyagree
5. I follow the latest trends and fashions.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
6. Just as the Bible says, the world literally was created in six days.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
7. I like being in charge of a group.[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
8. I like to learn about art, culture, and history.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
9. I often crave excitement.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree[pic]Mostly agree
10. I am really interested in only a few things.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
11. I would rather make something than buy it.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
12. I dress more fashionably than most people.[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
13. The federal government should encourage prayers in public schools.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
14. I have more ability than most people.
[pic]Mostly disagree
[pic]Somewhat disagree[pic]Somewhat agree
[pic]Mostly agree
15. I consider myself an intellectual.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
16. I must admit that I like to show off.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
17. I like trying new things.
[pic]Mostlydisagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
18. I am very interested in how mechanical things, such as engines, work.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
19. I like to dress in the latest fashions.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhatagree
[pic]Mostly agree
20. There is too much sex on television today.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
21. I like to lead others.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
22. I would like to spend a year or more in a foreign country.[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
23. I like a lot of excitement in my life.
[pic]Mostly disagree
[pic]Somewhat disagree
[pic]Somewhat agree
[pic]Mostly agree
24. I must admit that my interests are somewhat narrow and limited.
[pic]Mostly disagree
[pic]Somewhat disagree...