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Publicado: 2 de julio de 2012
BrandZ Top 100 Most Valuable Global Brands 2011
#
Brand
Brand Value
2011 ($M)
% Brand Value
Change 2011
vs. 2010
26
24,312
23%
-2%
27
24,198
17%
28
22,587Brand Value
2011 ($M)
% Brand Value
Change 2011
vs. 2010
1
153,285
84%
2
111,498
3
100,849
Brand
#
Brand
Brand Value
2011 ($M)
% Brand Value
Change 2011vs. 2010
51
15,168
0%
11%
52
15,131
-4%
53
14,900
#
Brand
Brand Value
2011 ($M)
% Brand Value
Change 2011
vs. 2010
76
11,558
7%
N/A
77
11,363-37%
3%
78
11,291
-19%
11,147
-37%
*****
81,016
7
22,555
141%
54
14,306
19%
79
2%
30
22,425
3%
55
14,258
0%
80
10,883
12%8%
31
21,834
-15%
56
14,182
-1%
81
10,735
-28%
69,916
*
29
73,752
5
23%
78,243
4
6
#
N/A
32
19,782
-4%
57
13,917
10%82
10,731
15%
13,904
-2%
83
10,540
N/A
13,754
-8%
84
10,525
26%
10,443
19%
8
67,522
18%
33
19,542
N/A
58
9
57,326
9%
3419,350
11%
®
59
******
10
50,318
12%
35
19,102
246%
60
13,543
16%
85
11
44,440
1%
36
17,597
N/A
61
13,421
39%
86
10,33515%
12
43,647
-2%
37
17,530
-20%
62
13,006
7%
87
10,076
N/A
12,931
1%
88
10,072
17%
****
13
42,828
N/A
38
17,290
15%
63
1437,628
37%
39
17,182
3%
64
12,542
-27%
89
9,877
10%
15
37,277
-5%
40
17,115
23%
65
12,471
3%
90
9,600
29%
16
36,876
97%41
16,973
10%
66
12,413
3%
91
9,587
N/A
17
35,737
35%
42
16,931
19%
67
12,160
7%
92
9,358
-43%
9,263
4%
35,404
18
19
**...
#
Brand
Brand Value
2011 ($M)
% Brand Value
Change 2011
vs. 2010
26
24,312
23%
-2%
27
24,198
17%
28
22,587Brand Value
2011 ($M)
% Brand Value
Change 2011
vs. 2010
1
153,285
84%
2
111,498
3
100,849
Brand
#
Brand
Brand Value
2011 ($M)
% Brand Value
Change 2011vs. 2010
51
15,168
0%
11%
52
15,131
-4%
53
14,900
#
Brand
Brand Value
2011 ($M)
% Brand Value
Change 2011
vs. 2010
76
11,558
7%
N/A
77
11,363-37%
3%
78
11,291
-19%
11,147
-37%
*****
81,016
7
22,555
141%
54
14,306
19%
79
2%
30
22,425
3%
55
14,258
0%
80
10,883
12%8%
31
21,834
-15%
56
14,182
-1%
81
10,735
-28%
69,916
*
29
73,752
5
23%
78,243
4
6
#
N/A
32
19,782
-4%
57
13,917
10%82
10,731
15%
13,904
-2%
83
10,540
N/A
13,754
-8%
84
10,525
26%
10,443
19%
8
67,522
18%
33
19,542
N/A
58
9
57,326
9%
3419,350
11%
®
59
******
10
50,318
12%
35
19,102
246%
60
13,543
16%
85
11
44,440
1%
36
17,597
N/A
61
13,421
39%
86
10,33515%
12
43,647
-2%
37
17,530
-20%
62
13,006
7%
87
10,076
N/A
12,931
1%
88
10,072
17%
****
13
42,828
N/A
38
17,290
15%
63
1437,628
37%
39
17,182
3%
64
12,542
-27%
89
9,877
10%
15
37,277
-5%
40
17,115
23%
65
12,471
3%
90
9,600
29%
16
36,876
97%41
16,973
10%
66
12,413
3%
91
9,587
N/A
17
35,737
35%
42
16,931
19%
67
12,160
7%
92
9,358
-43%
9,263
4%
35,404
18
19
**...
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