Market Reseach Goal

Market research goal, it was directed to the product.
Miami, one of the most international cities in the northern hemisphere, is the largest city and economic center of Florida, in combination withthe surrounding districts: Miami Beach, Coral Gables, Hialeah and other smaller communities.
Miami is a place of mestizaje. Half of the population is Hispanic, and immigrant communities take aninterest in what happens in Havana and Caracas or Washington DC, which gives the city an international perspective. To the casual visitor is a city spiced with the flavors of the cuisine, language, music,politics and spirit of Latin America.
Population: 600,000 inhabitants. About 60% of the population is Hispanic
http://internacional.universia.net/eeuu/ciudades/florida/miami/descripcion.htmAlpha
Characteristics of the market to which the product will
The fact that 60% of the population of Miami is Hispanic and we are aware that the population of Miami is about 600,000 inhabitants.We wanted to offer them the opportunity to continue the tradition of using linen blanket, which is much cooler than normal shirts.
The weather in Miami is hot, blanket clothes would be a good idea toexport it.
The market would be more interested youth from 17 to 16 or more people and so the target market is large we have more advantage and giving greater security when entering the product.Distribution channel
Producers retail consumers: this is the most visible channel for end consumers and large number of purchases made by the general public is through this system.
If performed inthe purchase of the blanket, and will sell for the seller to take care that the general public has access to your purchase.

Vehicles to be used
The multimodal transport medium will be international,will land and sea, the land will load freight, shipping will be by sea. Blanket manufacturers are located in Veracruz, planning to buy the product in Veracruz, and immediately transported in...