Market Study
Páginas: 133 (33183 palabras)
Publicado: 17 de octubre de 2011
Study of the Commercialization Chain and Market Opportunities for Eco and Sustainable Tourism
Prepared by the Sustainable Tourism Division of the Rainforest Alliance for
PROARCA/APM
November, 2003 San José, Costa Rica
By:
Sandra Jiménez
“The designations used in this publication and the presentation of the data they contain does not imply, on behalf of the members of thePROARCA/APM/APM, USAID and CCAD Consortium, any judgment on the legal status of nations, territories, cities or zones, or of their authorities, or on the delimitation of their boundaries or limits. All the material presented is based on the experience and vision of the consultant.”
Rights Reserved:
Reproduction of the text of this publication is authorized when made for non-commercialpurposes, especially those of informational and educational character, with the prior consent of the copyright holder. Reproduction for sale or other commercial purposes is prohibited, without the written authorization of the copyright holder.
About this Report:
“This guide was made possible through support provided by the Ford Foundation, the Office of Regional SustainableDevelopment, Bureau for Latin America and the Caribbean, U.S. Agency for International Development and The Nature Conservancy, Under the terms of the Award No. 596-A-00-01-00116-00. The opinions expressed herein are those of the authors and do not necessary reflect the views of the U.S. Agency for International Development.”
2 Acronyms......................................................................................................................... 5 Thanks.............................................................................................................................. 6 1. Presentation ................................................................................................................7 2.Summary.................................................................................................................... 12 3. Objective .................................................................................................................... 15
3.1 Geographical Scope..................................................................................15 3.2 Limitations.................................................................................................15 3.3 Project Deliverables ..................................................................................16
4. Methodology.............................................................................................................. 17
4.1 Resources & Procedures Employed..........................................................17 4.2 Units of Study............................................................................................17
5. The Tourism Industry ............................................................................................... 19
5.1 World Overview .........................................................................................19 5.2 Tourism Performance in 2003...................................................................21 5.3 Outbound Tourism.....................................................................................22 5.4 International markets and customer profiles..............................................24
5.4.1 United States.......................................................................................................... 24 5.4.2Canada...................................................................................................................30 5.4.3 Germany ................................................................................................................ 39 5.4.4 England ..................................................................................................................45 5.4.5 France...
Prepared by the Sustainable Tourism Division of the Rainforest Alliance for
PROARCA/APM
November, 2003 San José, Costa Rica
By:
Sandra Jiménez
“The designations used in this publication and the presentation of the data they contain does not imply, on behalf of the members of thePROARCA/APM/APM, USAID and CCAD Consortium, any judgment on the legal status of nations, territories, cities or zones, or of their authorities, or on the delimitation of their boundaries or limits. All the material presented is based on the experience and vision of the consultant.”
Rights Reserved:
Reproduction of the text of this publication is authorized when made for non-commercialpurposes, especially those of informational and educational character, with the prior consent of the copyright holder. Reproduction for sale or other commercial purposes is prohibited, without the written authorization of the copyright holder.
About this Report:
“This guide was made possible through support provided by the Ford Foundation, the Office of Regional SustainableDevelopment, Bureau for Latin America and the Caribbean, U.S. Agency for International Development and The Nature Conservancy, Under the terms of the Award No. 596-A-00-01-00116-00. The opinions expressed herein are those of the authors and do not necessary reflect the views of the U.S. Agency for International Development.”
2 Acronyms......................................................................................................................... 5 Thanks.............................................................................................................................. 6 1. Presentation ................................................................................................................7 2.Summary.................................................................................................................... 12 3. Objective .................................................................................................................... 15
3.1 Geographical Scope..................................................................................15 3.2 Limitations.................................................................................................15 3.3 Project Deliverables ..................................................................................16
4. Methodology.............................................................................................................. 17
4.1 Resources & Procedures Employed..........................................................17 4.2 Units of Study............................................................................................17
5. The Tourism Industry ............................................................................................... 19
5.1 World Overview .........................................................................................19 5.2 Tourism Performance in 2003...................................................................21 5.3 Outbound Tourism.....................................................................................22 5.4 International markets and customer profiles..............................................24
5.4.1 United States.......................................................................................................... 24 5.4.2Canada...................................................................................................................30 5.4.3 Germany ................................................................................................................ 39 5.4.4 England ..................................................................................................................45 5.4.5 France...
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