Marketing Communication

MARKETING COMMUNICATION: PROS AND CONS. OF MEDIA ADVERTISING. |
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In our days, we have a large number of media in which to place our advertising. Many elementswhich can influence which of them selected. The budget available, the type of product, service or brand to announce, or cash market that we want to go have to be taken into account when selecting oneor other means of communication. Being aware of what are the strengths and weaknesses of each of these media allow us to take the right decision and get optimized as much as possible to our results.In the following paragraphs I will try to show some of the advantages and disadvantages of press advertising, radio advertising, television advertising and internet advertising.
a) PRESSADVERTISING
Newspapers and magazines are one of the most traditionally used by companies to advertise their products, services, etc.
Among the advantages provided by these means we find the possibility tocover a large geographical area, greater flexibility in the choice of ad size and location will be located within the publication, the ad can be seen repeatedly by the same reader, and allowsadvertisers to show the changing market conditions that are more frequent modification.
Disadvantages find the high price of space, the short life expectancy of our ad, our ad will target a large number ofconsumers who will never be in the market, and, above all, the growing importance of the Internet is severely damaging the press since they are used to read digital editions publications.
In addition,most of the ads found in newspapers are aimed at sales, so companies with different strategy, have great difficulty to advertise their services.
b) RADIO ADVERTISING
The main advantage thatprovides radio as a medium for advertising our products or services is that it is a universal medium, large number of people listen to radio at any time of day for a certain time, whether in the car, at...