Marketing: De La Idea Al Mercado

Páginas: 10 (2408 palabras) Publicado: 25 de noviembre de 2012
For many years, Southwood relied on a single recruitment method: to advertise all teaching positions in a specialist newspaper publication called TES (Times Educational Supplement). Basic advertisements were placed in this publication one time, and interested candidates were instructed to contact the school to request an application package. The application package included the followinginformation: A letter detailing how to apply for the job. A brochure about the school. An application form. Additional information was sometimes enclosed, but this depended on the department head advertising the vacancy. Additional information could include: Information about the current staff in the department. Examples of departmental projects (e.g., the head of the French department includedinformation about student exchanges and visits to France that students and faculty had taken). A copy of the school development plan for the next three years. Other schools in the area also used TES for recruitment, but in addition, they placed advertisements in a local newspaper and on a web site for teaching vacancies. Some schools even launched a page on their school web site to enable candidates todownload all of the application information. Selecting the Right Candidates Candidates submitted an application form along with contact information for two people who could provide references, and returned the information to the appropriate department head. Once the closing date had passed, three staff members reviewed the applications independently and graded them A, B or C (where A is the highestmark and C is the lowest) based on the candidate’s ability to meet the selection criteria. The panel would then convene to discuss the A-rated application forms and agree on a list of candidates who would be invited to attend a selection day. The staff members assessing the applications were usually teachers from the relevant subject area. Training was not offered to panel members to help them toselect the best candidates. Before selection day, references would be requested for all candidates (see the Reference Request Letter). Copies of the references would be provided to interview panel members; employment offers were contingent on the receipt of satisfactory references. Selection days usually involved four to fi ve candidates, depending on how many applications had been received. Thedays normally followed the following agenda: 9:00 Welcome from the principal. 9:30 Tour of the campus. 10:00 Informal interviews lasting approximately 20 minutes per candidate.

11:30 Lunch in the staff canteen. 12:30 Formal interviews lasting approximately 30 minutes per candidate. 2:30 Panel convenes to make decision. 3:00 Panel contacts the successful candidate and offers him or her theposition. The agenda shows that the organization relied on two selection methods for all of their teaching vacancies—an informal and formal interview. The first (informal) interview was led by the principal and an administrator; this was used to learn basic information about the candidate and to review the information on the application form. The second interview was more detailed and explored a widerange of issues with the candidates. The panel consisted of the following staff members: Principal HR manager Department head Senior teacher Due to time constraints, panel members were usually unable to meet in advance, so they developed their interview questions independently. Although the principal chaired the interviews, they were rarely carried out in the same manner and there was not a highlevel of consistency with the questions. No formal scoring system was used. At the end of the interviews, there was a panel vote to see which candidate should be offered the job. This often led to a heated debate about candidate strengths and weaknesses. Candidates usually remained at the school until a decision was reached so they could be informed personally of the outcome. If they were unable to...
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