Marketing Estrategico

E-Commerce
Graduation Seminar

Facultad de Ciencias Administrativas
Escuela de Ingeniería en Gestión Empresarial
Universidad de Guayaquil
Instructor: MAEAmelia Baldeon de Poveda (e-mail: jbaldeon5@hotmail.com)
Length of time: 60 hours- August 4 to August 26, 2007

Description and objectives
This Seminar will examine the aspects of electroniccommerce. Topics include internet development, EDS Security, network connectivity and privacy. Business practices using electronic commerce will also be covered.
Besides, this Seminar covers tools,skills, business concepts and social issues that surround the emergence of electronic commerce. The students will develop and understanding of the current practices and opportunities in EDI, Electronic,collaboration, electronic shopping, electronic, publishing, electronic distribution and database issues. Other issues include standards, security, authentication, privacy, intellectual property,acceptable use, legal liability, marketing and economic analysis.
Specific Objectives
Upon successful completion of the Seminar, each student will be able to:
* Define and discuss major concepts,tools, techniques, and methods of electronic commerce with a focus to make businesses on the web.
* Plan, analyze, and interpret an e-commerce web project with business purposes.

Methodology
*Oral Exposition
* Use of visual aids
* Use of Internet Laboratory
* Application Exercises
* Case Studies
EVALUATION
* Concept papers covering Tools and Technology to meete-commerce Business needs 35%
* Weekly Exercises (25%)
* Class Participation and contribution (10%)
* Project (20%)
*
CONTENTS:
1. INTRODUCTION
2.1. E-Commerce
2.2.Benefits of Electronic Commerce
2.3. Creation of a Website
2.4. Electronic Signature
1.4.1.- Complementary Material: LEY DE COMERCIO ELECTRONICO, FIRMAS Y MENSAJES DE DATOS Ley No 67.RO...