Marketing Management
Páginas: 2 (256 palabras)
Publicado: 23 de abril de 2011
SWOT ANAYLISIS |
EXTERNAL FACTORS |
THREATS | OPPORTUNITIES |
* Taxation may be introduced on any of our products or services we offer. * Current economic recessionhas diminished market share since year 2007 in our country. * Market saturation reduces our probability to differentiate from competitors. * Competitors enjoy of a superioraccess to channels of distribution. * A competitor may introduce a new, innovative product or service. * There is a great competence in the sector, what would probably leadinto price wars with competitors. | * Thank to changes in the society time is nowadays a very valued factor and as a consequence we will enjoy of a high grade of acceptance.* Increasing integration of women into the workforce. * The increasing average hours work schedules in our country. * Offering new healthy low-fat and tasty products isa great opportunity as the society’s health concerns are growing. * A market vacated by an ineffective competitor. |
INTERNAL FACTORS |
WEAKNESSES | STRENTHS |
* Thedifficulty of finding financial economic resources. * Relatively low advertising and promotions budget. * Our lack of expertise within the sector. * Undifferentiatedproducts or services in relation to our competitors. | * The good location of our business. * The 24 hours delivery service. * High variety and quality of our products. *The offer of lower prices than competitors. |
Our strong point for our company is to offer a differentiated and easy to access service. The positioning of our company in themarket will be one of the most important factors for the company’s life. Therefore the strong point of our company will determine the acceptance grade and initial adaptation.
EXTERNAL FACTORS |
THREATS | OPPORTUNITIES |
* Taxation may be introduced on any of our products or services we offer. * Current economic recessionhas diminished market share since year 2007 in our country. * Market saturation reduces our probability to differentiate from competitors. * Competitors enjoy of a superioraccess to channels of distribution. * A competitor may introduce a new, innovative product or service. * There is a great competence in the sector, what would probably leadinto price wars with competitors. | * Thank to changes in the society time is nowadays a very valued factor and as a consequence we will enjoy of a high grade of acceptance.* Increasing integration of women into the workforce. * The increasing average hours work schedules in our country. * Offering new healthy low-fat and tasty products isa great opportunity as the society’s health concerns are growing. * A market vacated by an ineffective competitor. |
INTERNAL FACTORS |
WEAKNESSES | STRENTHS |
* Thedifficulty of finding financial economic resources. * Relatively low advertising and promotions budget. * Our lack of expertise within the sector. * Undifferentiatedproducts or services in relation to our competitors. | * The good location of our business. * The 24 hours delivery service. * High variety and quality of our products. *The offer of lower prices than competitors. |
Our strong point for our company is to offer a differentiated and easy to access service. The positioning of our company in themarket will be one of the most important factors for the company’s life. Therefore the strong point of our company will determine the acceptance grade and initial adaptation.
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