Marketing Mix Nike

INTRODUCTION

The Nike shoe is seen as an essential product for the consumer under the prism of walking comfort, essential item for sports, providing product and "ensure" optimal performance for certain sports and a means to acquire a certain status represented by fashion , vanguard and behaviors of any elite athlete.

As actual product find a shoe with adequate characteristics to diversityof sports, features that have strong technological support continually evolving to meet changing user needs, and style and design are complemented by delivering innovative and functional models backed slippers packaging that goes in the same lineAs actual product find a shoe with adequate characteristics to diversity of sports, features that have strong technological support continually evolving tomeet changing user needs, and style and design are complemented by delivering innovative and functional models backed slippers packaging that goes in the same line.

The increased product therefore has on its content a number of services before and after sales, many of which depend on the distribution channel, but generally include loans, guarantees certain purchasing, customer orientationaccording to their needs and ongoing information systemsThe increased product therefore has on its content
a number of services before and after sales, many of which depend on the distribution channel, but generally include loans, guarantees certain purchasing, customer orientation according to their needs and ongoing information systems

PRODUCT

Product Attributes: In this part, you mustgestate the quality, features and design of the shoe, such attributes must be in complete harmony in order to achieve higher levels in the market. Regarding quality, we must mention the constant and dynamic technological studies that the company makes to how to improve the product ever designed for different sports disciplines, the above is reflected in the high price of some shoes that justify thelarge investments in research.

The features and design, as mentioned above should be regarded as the same attribute, it means, to achieve the perfect combination of the best materials for their clothing that are attractive and functional in a shoe that captivate consumers

The Brand: This logo gives us the idea or feeling of ease, speed and agility or at the bottom corresponds to the reflectionof the set of attributes that have the shoe, which along with all the other products of the company are supported by it. Finally, it should be noted that both the name and the trademark symbol are highly distinctive, easy to recognize, remember, pronounce and translate into other languages​​.

Package: Nike has set certain goals to be met by the package, which are product protection, helps salesand target advertising to highlight qualities of the shoe, generally consists of a lightweight box, plasticized cardboard with printed designs that anticipate the product image.

Customer Service: Nike offers a wide range of customer services that are reflected in the distribution channels where they market their products, some of these are: collateral, credit and information services to theclient such as magazines, brochures and supports a salesperson trained.

Life Cycle: As this company is always innovating and developing new products according to changes in the tastes and preferences of consumers, so always be found in the introduction and growth stages. It is also important to note that through market research Nike knows in advance when their products off the market or launch anew model or version is planned obsolescence develop.

PRICE

Looking at the market for shoes and after making various visits to the malls that we have been able percatar Nike company develops various pricing strategies as:

• One strategy that holds Nike in setting prices is the Leadership in quality, that means, try to reflect a higher quality level by charging a high price, which justify...