Marketing plan

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CHILE

MARKETING
PLAN 2008

Section One: Situational Analysis

-Market overview-
-Sales & Marketing objectives-Global Sales Business Positioning
-Plans & Actions

Region: Global Sales Caribbean & Latin American

Country GSA / GSO: Chile

MARKET OVERVIEW:Total Population

According to the 2002 census, the total population of Chile is 15.116.435 Women: 50, 7% and Men: 49, 3%

Employment rate
Unemployment rate is 7, 6%.Income per capita

According to the information given by the National Statistics Institute and the Planning Ministry (Mideplan) income per capita corresponds to U$ 4.314Election Year:

December 2009, the new president takes position in March 2010

Inflation rate: 5 to 6 %

Exchange Rate (Average for 2008): USD 470 per CLP

Remarks:Our countrie is waiting what could happens with the United State economy,
all indicators shows that maybe USA can enter to e possible recession. And this can affect our economy.

MarketSegmentations & Strategy:

|Segment |Customer Profile |Strategy |Actions |Tools |
|Corporate|Universe of 500 multinational companies that |Increase Sales Calls to |Identify new corporate |PP updated and |
| |we divide on categories A, B and Caccording |Corporate Accounts |accounts in order to visit|completely presentation|
| |to importance and business / leisure travel | |them| |
| |frequency |Increase the electronic Data| |Marriott Rewards |
|...