Marketing Research

Páginas: 16 (3789 palabras) Publicado: 21 de octubre de 2012
FACTORS THAT AFFECT
ACADEMIC QUALIFICATIONS OF BBA UPNA STUDENTS.

MARKETING RESEARCH. 2011/2012


Introduction

Students differ radically from one another in the factors that determine their university qualifications. In this case, we take the hours of study, the usefulness of the classes, in which place people study, if they make use of tutorial service, the method of study, thegender and the satisfaccion of the degree .

We are a grup of three students that try to conclud which are the factors that affect the academics results of a s BBA students from the Upna University .

There is evidence that students´ qualifications increased in the extent of the hours that they study per week, due to the fact that, if a student in his or her free time try to read, understand andmemorize all the information that the teacher had teacher, may obtain a more adequate knowledge to comfortably pass the university exams. In university students continue with their education and their acquirements of knowledge.  There are some academic studies that show and demonstrate that universities which  spend around 10 hours per week reading their notes and understanding what they havebeen learned in the lectures have higher probability to get better marks un the university stage.

Moreover, the usefulness of the classes affects positively in the students results. Students that attend classes and pay attention, understanding the matter of the issue and are able to have a better knowledge of the subject. We have taken into account that classes exist because are very importantto the development and explanation if difficult topics that are related with the degree.

On one hand, if we analyze where student usually study. It is very important that this place be confortable, relax, and silence because the concentration that student must take to memorize and understand all the different concepts is very important.

On the other hand, although few yearsago, the tutorial service  was not as important as it is today this service is very useful if student use to attend .In this research we want to know if students use it and if ii is relevant to their qualifications.

Other evidence exists suggesting that the method of study could be very relevant in order to obtain a great mark in the final exams. Nowadays, the young people spent many hours studying but may bethey use a bad method and their productivity in effort and hours are very low. For that reason we are going to analyze if the method that they use is a factor that affect their university qualifications.

Finally, gender of the student could be an important factor that affects the mark. Nowadays many research affirm that girls are better in letters degree that boys. We want to know if the genderaffects the marks.

The present research examines how much university’s qualifications increase beyond the influence of those factors or variables that we have had chosen

Method

To achieve our goal we have started with all the variables in the model ( 22, in our survey ) and then drop the least "significant", one at a time, until we are left with only “significant” variables. With thismethod we observe which are the variables that influence or determine the marks of the students.

In this study, we examine the different factors that affect the university´s qualifications of students, and in which extent they do it. We have taken into account a sample of 100 students, which are in the 4rd year of their career, in the Upna University. We chose this study because we think thatit is a subject close to us and it could be a good way to try to improve the results and the efficiency towards the way of study. We wanted to discover what are the relevant factors that may affect the results of the students in the Upna. So we have hand out a questionnaire with 25 questions to our colleagues and we have introduced the data in the computer, with the help of SPSS.

As we have...
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