Marketing Teaching Planning

1. What is marketing?
* Share views on the term and clarification of the exact definition of the word
* 4 Ps (Product, Price, Place and Promotion)

2. Demand Forecast
* Necessity forforecasting demand (Stock effects, Market response effect)
* Methods (Methods that rely on qualitative assessment, Methods that rely on quantitative data, some of the other methods

3.Consumer behaviour
* Black box model
* Information search
* Evaluation of alternatives
* Purchase decision
* Post purchase evaluation
* Other influences
4. Market Segmentation* Criteria for Segmenting
* Basis for segmenting consumer markets (Geographic segmentation, Demographic Segmentation, Psychographic Segmentation, "Positive" market segmentation, BehaviouralSegmentation)
* Using Segmentation in Customer Retention
* Price discrimination
* Algorithms and Approaches
5. Sales trading tools and strategies

* The Underlying Asset
* TheContract and the Expiration
* The Prediction

6. Product politics

7. New Products

8. Promotion

9. Brand

10. Price

11. Sales planning and organization
*Definitions
* The planning process
* S&OP best practices
12. The Sales communication in the marketing
* Marketing communicators
* Communication process
* Business trends
*Social media
* Branding
* Focus

13. Advertising (agencies, budget, research, effectiveness, advertising rates)

* Advertising theory (Hierarchy of effects model, Marketing mix)* Types of advertising
* Sales promotions
* Media and advertising approaches
* Criticisms
* Regulation
* Advertising research

14. Commercial distributionsystem

* Distribution channel organization models
* The selection and management of the distribution channel
* Evolution of distribution trends
* Strategic management

15....