Marketing Wikipedia

Marketing is the process of communicating the value of a product or service to
customers. Marketing might sometimes be interpreted as the art of selling products, but
sales is only one part ofmarketing. As the term "Marketing" may replace "Advertising"
it is the overall strategy and function of promoting a product or service to the
customer.[1]
From a societal point of view, marketing isthe link between a society’s material
requirements and its economic patterns of response. Marketing satisfies these needs and
wants through exchange processes and building long term relationships. Theprocess of
communicating the value of a product or service through positioning to customers.
Marketing can be looked at as an organizational function and a set of processes for
creating,delivering and communicating value to customers, and managing customer
relationships in ways that benefit the organisation and its shareholders. Marketing is the
science of choosing target markets throughmarket analysis and market segmentation, as
well as understanding consumer buying behavior and providing superior customer
value.
There are five competing concepts under which organizations canchoose to operate
their business; the production concept, the product concept, the selling concept, the
marketing concept, and the holistic marketing concept. The four components of holistic
marketingare relationship marketing, internal marketing, integrated marketing, and
socially responsive marketing. The set of engagements necessary for successful
marketing management includes, capturingmarketing insights, connecting with
customers, building strong brands, shaping the market offerings, delivering and
communicating value, creating long-term growth, and developing marketing strategiesand plans.[2]
Marketing is the process of communicating the value of a product or service to
customers. Marketing might sometimes be interpreted as the art of selling products, but
sales is only...