Marketing

Marketing Research Report for Orange Juice Survey

History

The researchers focused their studies in three main products. They were Master Kong, Qoo and Minute Maid. The last two productsmentioned are from the same company, Coca-cola. These three products are very competitive in China.

In China, Master Kong juice is very popular. It was introduced in 2002 in Shanghai. It had a greatimpact on Coca-Cola and Pepsi Cola Company.[1] In less than two years, Master Kong became one of the favorite drinks of many citizens in places like Guangzhou, Shenzhen and Jiangmen. The company spreadtheir products all over China.

Qoo is a drink from the Coca-Cola Company. It was first introduced in Japan in 1999. In 2001, Qoo was available to most of the cities in China. Its name wastranslated to Chinese which means “cool kid”.[2] However, its name comes from a mascot’s reaction after he tastes the drink. This product is represented with a very creative design. The mascot on the productscalls the attention of many children; thus, Qoo is considered one of the most preferred drinks for kids in China.

Minute maid is an American brand. The main purpose of this was to help thesoldiers in the army in the Second World War. The name of the company was adopted in 1941 and in 1960, Coca-Cola bought Minute maid[3]. Coca-Cola Company spread this new product around the world.Nowadays more than one hundred countries are selling this product. The thing that makes Minute Maid special is the juice has pulp in it. Many people believe that having pulp on drinks means that it is fresh.As such, Minute Maid provides pulp which increases its popularity in the world.

Market Share

Price

According to the survey made a school,

Primary Research: Survey (Data)

Themain choices to this answer of buying orange juice are curiosity, health reasons, beauty purpose, just thirsty, great taste, and other. 37% of responders buy orange juice because of its great taste;...