Marketing

Hair et al.: Marketing Research, Second Edition

Front Matter

Preface

© The McGraw−Hill Companies, 2002

Marketing Research
Within a Changing Information Environment

Hair et al.: Marketing Research, Second Edition

Front Matter

Preface

© The McGraw−Hill Companies, 2002

McGraw-Hill/Irwin Series in Marketing
Arens Contemporary Advertising Eighth Edition Arnould, Price, &Zinkhan Consumers First Edition Bearden, Ingram, & LaForge Marketing: Principles & Perspectives Third Edition Belch & Belch Advertising and Promotion: An Integrated Marketing Communications Approach Fifth Edition Bingham & Gomes Business Marketing Management Second Edition Boyd, Walker, Mullins, & Larréché Marketing Management: A Strategic Decision-Making Approach Fourth Edition Cateora & GrahamInternational Marketing Eleventh Edition Cole & Mishler Consumer and Business Credit Management Eleventh Edition Cravens & Piercy Strategic Marketing Seventh Edition Cravens, Lamb, & Crittenden Strategic Marketing Management Cases Seventh Edition Crawford & Di Benedetto New Products Management Seventh Edition Dolan Marketing Management: Text and Cases First Edition Duncan IMC: Using Advertisingand Promotion to Build Brands First Edition Dwyer & Tanner Business Marketing Second Edition Eisenmann Internet Business Models: Text and Cases First Edition Etzel, Walker, & Stanton Marketing Twelfth Edition Futrell ABC’s of Relationship Selling Seventh Edition Futrell Fundamentals of Selling Seventh Edition Hair, Bush, & Ortinau Marketing Research Second Edition Hawkins, Best, & Coney ConsumerBehavior Eighth Edition Johansson Global Marketing Third Edition Johnston & Marshall Churchill/Ford/Walker’s Sales Force Management Seventh Edition Kerin, Berkowitz, Hartley, & Rudelius Marketing Seventh Edition Lehmann & Winer Analysis for Marketing Planning Fifth Edition Lehmann & Winer Product Management Third Edition Levy & Weitz Retailing Management Fourth Edition Mason & Perreault The MarketingGame! Third Edition McDonald Direct Marketing: An Integrated Approach First Edition Mohammed, Fisher, Jaworski, & Cahill Internet Marketing: Building Advantage in a Networked Economy First Edition Monroe Pricing Third Edition Pelton, Strutton, & Lumpkin Marketing Channels: A Relationship Management Approach Second Edition Perreault & McCarthy Basic Marketing: A Global Managerial ApproachFourteenth Edition Perreault & McCarthy Essentials of Marketing: A Global Managerial Approach Eighth Edition Peter & Donnelly A Preface to Marketing Management Ninth Edition Peter & Donnelly Marketing Management: Knowledge and Skills Sixth Edition Peter & Olson Consumer Behavior Sixth Edition Rayport & Jaworski Introduction to e-Commerce First Edition Rayport & Jaworski e-Commerce First Edition Rayport &Jaworski Cases in e-Commerce First Edition Richardson Internet Marketing First Edition Roberts Internet Marketing: Integrating Online and Offline Strategies First Edition Spiro, Stanton, & Rich Management of a Sales Force Eleventh Edition Stock & Lambert Strategic Logistics Management Fourth Edition Ulrich & Eppinger Product Design and Development Second Edition Walker, Boyd, Mullins, & LarréchéMarketing Strategy: A Decision-Focused Approach Fourth Edition Weitz, Castleberry, & Tanner Selling: Building Partnerships Fourth Edition Zeithaml & Bitner Services Marketing Third Edition

Hair et al.: Marketing Research, Second Edition

Front Matter

Preface

© The McGraw−Hill Companies, 2002

edition

2

Marketing Research
Within a Changing Information Environment
JOSEPH F. HAIR,JR.
Louisiana State University

ROBERT P. BUSH
The University of Memphis

DAVID J. ORTINAU
University of South Florida

Boston Burr Ridge, IL Dubuque, IA Madison, WI New York San Francisco St. Louis Bangkok Bogotá Caracas Kuala Lumpur Lisbon London Madrid Mexico City Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto

Hair et al.: Marketing Research, Second...