Marketing

Introduction
The purpose of this theme is to show the different stages of management and marketing process in the modern world beginning with the definition of marketing to get a good idea of whatwe are talking
At present, there is nothing new to say that both companies and marketing organizations need to achieve their goals, such as achieving a certain market share, an "x" growth, a certainreturn on investment, "x" level customer satisfaction, among others.
However, it is also true that the implementation of various marketing activities need proper management and coordination of theirtools, for which it is essential that marketers know what the management of marketing and what are its different phases, in order that they are better able to plan, organize, implement and monitor allactivities carried out.

What is marketing?
Definition of Marketing, According to Subject Matter Experts:
Marketing is the process of planning and executing the conception, pricing, promotion, anddistribution of ideas, goods, and services to create exchanges that satisfy individual and organizational. American Marketing Asociation 
Marketing is a social and managerial process wherebyindividuals and groups obtain what they need and want through generating, providing and exchanging products of value with their peers. Philip Kotler
The marketing concept rests on four pillars, namely:• Target market: no company can operate in all markets and meet all needs. Neither can do a good job within a vast market. Companies work best when they define their target markets carefully, and dotheir best work when they prepare a marketing program tailored to each target market.
• Consumer needs: A company can define your target market but perhaps as failing to fully understandcustomer needs. While marketing is to satisfy "needs to profitability," actually his achievement is not easy. Customers are expressed using a code that needs to be interpreted. Respond to the needs...