Marketing
Páginas: 3 (603 palabras)
Publicado: 19 de noviembre de 2012
Javy Sierra. Deluxe sporty shoes
Marketing Plan
10525 Shangri La rd.
Bonita Springs, Fl, 34135
Phone: 239 825 5215
Fax: 239 825 5215
Email: fjalvarez@cityu.edu.mx
Web site:www.javy-sierra.com
Contact: Francisco Javier Alvarez
Table of contents
Javy Sierra. Deluxe sporty shoes 1
EXECUTIVE SUMARY 3
STRATEGIC FOCUS AND PLAN 4
MISSION 4
BUSINESS OBJECTIVES 4
BROAD STRATEGYTO ACHIEVE BUSINESS OBJECTIVES 6
EXECUTIVE SUMARY
*Still to be developed within the course
STRATEGIC FOCUS AND PLAN
MISSION
The mission of this company is to provide customers a brandnew kind of shoe that not only is unique in its class but also everything our customer needs to perform all its daily activities without having to recur to more than one couple of shoes to completeits daily routine. An average Joe who exercises itself and also has a wide list of activities in one single day might recur to more than a couple of different kind of shoes in order to fulfill itsachievements, making him spend more money and time when changing shoes. This kind of shoe rises above others because this is not only a business executive shoe you can wear with any kind of suit, it isalso technologically enhanced to always adapt to your body position no matter what it is taking the customer to a whole new level of comfort, which outsole and welt are developed by a combination ofrunning and hiking shoes technologies, all in one single shoe. This shoe was designed with premium materials, which allow it to last longer.
BUSINESS OBJECTIVES
Mission statement:
“To offerour customers the best possible quality to their daily activities with the luxury and comfort they deserve with a unique formula. All in one shoe”
Goals:
* To launch this company above othersuccessful shoes companies such as Puma, Nike, Salomon, Dockers, Dolce & Gabanna, etc.
* To gain our customers’ trust by delivering the very best experiences when wearing our shoes.
* To...
Marketing Plan
10525 Shangri La rd.
Bonita Springs, Fl, 34135
Phone: 239 825 5215
Fax: 239 825 5215
Email: fjalvarez@cityu.edu.mx
Web site:www.javy-sierra.com
Contact: Francisco Javier Alvarez
Table of contents
Javy Sierra. Deluxe sporty shoes 1
EXECUTIVE SUMARY 3
STRATEGIC FOCUS AND PLAN 4
MISSION 4
BUSINESS OBJECTIVES 4
BROAD STRATEGYTO ACHIEVE BUSINESS OBJECTIVES 6
EXECUTIVE SUMARY
*Still to be developed within the course
STRATEGIC FOCUS AND PLAN
MISSION
The mission of this company is to provide customers a brandnew kind of shoe that not only is unique in its class but also everything our customer needs to perform all its daily activities without having to recur to more than one couple of shoes to completeits daily routine. An average Joe who exercises itself and also has a wide list of activities in one single day might recur to more than a couple of different kind of shoes in order to fulfill itsachievements, making him spend more money and time when changing shoes. This kind of shoe rises above others because this is not only a business executive shoe you can wear with any kind of suit, it isalso technologically enhanced to always adapt to your body position no matter what it is taking the customer to a whole new level of comfort, which outsole and welt are developed by a combination ofrunning and hiking shoes technologies, all in one single shoe. This shoe was designed with premium materials, which allow it to last longer.
BUSINESS OBJECTIVES
Mission statement:
“To offerour customers the best possible quality to their daily activities with the luxury and comfort they deserve with a unique formula. All in one shoe”
Goals:
* To launch this company above othersuccessful shoes companies such as Puma, Nike, Salomon, Dockers, Dolce & Gabanna, etc.
* To gain our customers’ trust by delivering the very best experiences when wearing our shoes.
* To...
Leer documento completo
Regístrate para leer el documento completo.