Marketing

100 IDEAS
THAT CHANGED
MARKETING

A publication of

IS THIS BOOK RIGHT FOR ME?
Not quite sure if this ebook is right for you? See the below description to determine if
your level matches the content you are about to read.

INTRODUCTORY

This ebook!

Introductory content is for marketers who are new to the subject.
This content typically includes step-by-step instructions on howto get started with this aspect of inbound marketing and learn its
fundamentals. After reading it, you will be able to execute basic
marketing tactics related to the topic.

INTERMEDIATE
Intermediate content is for marketers who are familiar with the
subject but have only basic experience in executing strategies and

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MARkeTINg SofTwARe
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tactics on the topic. This content typically covers the fundamentals
and moves on to reveal more complex functions and examples.
Read our intermediate State of InboundMarketing report.

ADVANCED
Advanced content is for marketers who are, or want to be, experts
on the subject. In it, we walk you through advanced features of
this aspect of inbound marketing and help you develop complete
mastery of the subject. After reading it, you will feel ready not only
to execute strategies and tactics, but also to teach others how to
be successful.

Request A demoVideo overview

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MARkeTINg
ANAlyTIcS

100 IDEAS THAT
CHANGED MARKETING

CONTENTS

by Magdalena georgieva
Maggie georgieva is an inbound marketing
manager at HubSpot, responsible for the
company’s marketing content offers, such as
ebooks and webinars(including the world’s
largest webinar).

1

previously, Maggie was on HubSpot’s email
marketing team, managed the company’s
landing page creation and optimization, and
jump started the production of HubSpot’s

FOllOw ME ON TwITTER
@MGIEVA

2

A/b TeSTINg

AcceSS To
cuSToMeRS

customer case studies.
Maggie is a regular blogger for the HubSpot
blog and has contributed to othersites and
publications, such as Marketingprofs, brian
Solis’ blog, bostInnovation.com and The St.
Petersburg Times.

3
AdVeRTISINg

4
AgIle

5

ANAlyTIcS

13
buSINeSS
cARd

21

copyRIgHT

29

doT-coM
bubble

37

fReelANcINg

45

INbouNd
MARkeTINg

6

ANIMATed
gIf

14
cAll-ToAcTIoN

22

cReATIVe
coMMoNS

30

dyNAMIc
coNTeNT

38

gAMIfIcATIoN46

INfogRApHIcS

7

Apple

15
cAN-SpAM
AcT

23

cRM

31

ebookS

39

geoTARgeTINg

47

INTegRATIoN

8

ATTeNTIoN
ecoNoMy

16
cITIzeN
jouRNAlISM

24

cRowdSouRcINg

32

ecoMMeRce

40

gRApHIc
deSIgN

48

INTeRAcTIoN

9

AuTHoRITy
eNdoRSeMeNT

17
cloSed-loop

25

cuSToMeR
ReVIewS

33

educATIoN

41

gRouNdSwell

49leAd
cApTuRe
foRMS

10

AuToMATIoN

18
cold cAllINg

26

dIAlogue

34

eMAIl

42

gueRRIllA

50

lINk buIldINg

11

bIllboARdS

19
coMARkeTINg

27

dIRecT
MAIl

35

expeRIeNTIAl
MARkeTINg

43

INbouNd
leAd

51

lIVe cHAT

12

bloggINg

20
coNVeRSIoN
RATeS

28

dIVeRSIfIcATIoN

36

flASH Mob

44

INbouNd
lINk

52

loyAlTyoffeRS

53

MASHup

61

opT-IN

69

pRoducT
plAceMeNT

77

RSS feed

85

SpAM

93

uSAbIlITy

54

MeMe

62

pAywAll

70

pRopAgANdA

78

SegMeNTATIoN

86

SwAg

94

VAlue pRop

55

MIcRobloggINg

63

peRSoNAlIzATIoN

71

pRoSuMeR

79

Seo

87

TAbleTS

95

VIRAlITy

56

MobIle

64

podcASTS

72

publISHINg

80...