Marketing

INDIA
Customers behaivour
Some of them are worried about the quality and they buy products that are world-wide products; much of them could sacrifice the quality for a reduction in the price. Thequality of after-sales plays an important role when the customers decide which products to buy.
Consumers buy brands that they just know, so it is very important to invest in marketing and advertisingto promote the product.
Customers profile and buying power
The buying power has increased and now there is a rising middle class, so it`s necessary to adjust the proportion of the target: themiddle class is interested in products that they could find in occidental countries. The working class instead, prefer consuming basic products at low prices.
Credit resources
The credit finance hasincreased slowly, especially in urban areas. But most of Indians prefer to acquire products that they can afford within their price range.

SWITZERLAND
Customers behaivour
Swiss people appreciate thequality of the product and they are prepared to spend more money for them. After-sales service is essential in Switzerland.
They love new and innovative products, but they are loyal to the brandsthat they know.
Customers profile and buying power
They don’t mind paying extra for superior quality, but the economic conditions are harder nowadays so the price is becoming an important factor.Credit resources
It is very common in Switzerland, the credit cards and bank cards are very easy to get and they are openly accepted.

PROMOTION (NESTLE)
* Nestle has adopted the channels forpromotion though TV, Newspapers, magazines Doctors and hoardings etc.
* Advertisement budget for the company:
* The financial year is kept secret by the company
* Share of promotion* This varies every year. Usually it is 40% of the product
* Nature of marketing
* The product is marketed aggerssively in the market
PLACE (NESTLE)
* Outlets for Product...