Marvelxas

CONSUMER BEHAVIOR
MID-TERM EXAM REVIEW

WEEK 1 LECTURE
* Be able to draw and explain Figure 1.1 (Short Answer Question)
* Be able to discuss Segmenting, targeting, and positioning –providing examples for each stage (Essay Question)
* Identify how pop culture is created (Short Answer Question)
* Understand the attributes and characteristics of Compulsive consumption

VIDEO* What is the impact of multitasking and being continually connected to the internet on how consumers interact with marketers (Essay Question)

WEEK 2 LECTURE
* Know slide on SENSORY SYSTEMS* Be able to discuss the slide titled PROCESSING
* Be able to discuss and describe both types of PERCEPTUAL PROCESSING (Short Answer Question)
* Know the THREE MAJOR TYPES OF SELECTION* Be able to describe the three types of memory systems
* Know and understand the slide on INVOLVEMENT AND SHORT TERM MEMORY
* Be able to compare and contrast recall vs. recognition
* Beable to discuss the three types of knowledge

WEEK 3 LECTURE
* Know the slide on WHAT IS VALUE? (Short Answer Question)
* Understand and be able to describe both hypocrite and immaturity* Understand at what ages do you get your values from (Short Answer Question)
* Be able to identify the differences between values and facts
* Be able to identify the VARIOUS TYPES OF VALUE* Be able to explain motivation
* Be able to explain schedule of reinforcement
* What factors impact the effectiveness of a model

WEEK 4 LECTURE
* Be able to UNDERSTAND CULTURE
*Be able to discuss (using examples), the four components of understanding cultures (Short Answer Question)
* Be explain both myths and rituals

WEEK 5 LECTURE
* Movie. Is basing a marketingstrategy on cool a high risk strategy (Essay Question)

WEEK 6 LECTURE
* Motivation Theory and Marketing Strategy (Short Answer Question)
* The five factor Model of Personality
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