Mates

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Steps to a Successful Business Plan
How to present your plan and
Recommendations






Activity: This project will give you the opportunity and responsibility to develop aprofessional study of a Marketing Plan This project is designed for groups. Students should choose a product or services to develop a company in a competitive environment.

Products or services shouldbe original.

The information in this analysis must be more than a collection of facts. In preparing this material, you should attempt to interpret the meaning of information related to yourproduct. With that said, your Marketing plan should contain the following areas:

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ORGANIZATION GUIDE:

1. Index

2. Executive Summary

• Brief Introduction

• Company Overview

•Product or Service Description

• Industry and Marketplace Analysis

• Marketing Strategy

• Operations

• Development

• Management



3. Company Overview

• Mission Statement

•History and Current Status

• Market and Products

• Objectives



4. Product or Service Description

• Description

• Market Comparison

• Proprietary Rights

• Stage ofDevelopment



5. Industry and Marketplace Analysis

• Industry Analysis

• Marketplace Analysis

• Customer Analysis

• Competitor Analysis



6. Marketing Strategy

• Target MarketStrategy

• Product/Service Strategy

• Pricing Strategy

• Distribution Strategy

• Advertising and Promotion Strategy

• Sales Strategy

7. Operations

• Operations Strategy

•Scope of Operations

• Ongoing Operations



8. Development

• Development Strategy

• Development Timeline

9. Management

• Company Organization

• Management Team

10.References

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Presentation: Prepare a compelling presentation of your plan, recommendations:


1. The deadline for hanging the final project is 23rd November 2012. The project must be...