Mccafé

McCafé- Is it success everywhere?
The successful of McCafé is increasingly evident. Over 1000 McCafé shops exist worldwide, but are they successful everywhere? This concept is gaining everyday newcostumers, the most likely people that want this kind of coffee are Europeans, Australians and Japanese. Australia is the one that has more shops than any other country, and Germany is catching upfast. But why countries like USA and Canada haven’t had this incredible success as the other ones? We found that the most important barrier to have a growth in the market is the quality of the coffee.McDonalds in these countries have tried to reach costumers expectations but it has been a very difficult task, they used a lot of techniques and new coffee programs so they can change customersperceptions. Elsewhere in the world, the sales of this big company have raised in great part because of McCafé shops, rising 5.3% in Europe, positive sales in France, the U.K., Germany, and Russia, theAsia/Pacific, Middle East and Africa region.

What competitors from the fast food do?
McDonalds doesn’t have any real competitors if we are allowed to say it, since they are the largest restaurantchain worldwide. So that, fast-food competitors envy Mcdonald’s, and they are trying to keep up, the main example can be Burger King restaurants that have discounted greatly, to try to keep theircostumers, while other fast-food companies like Wendy’s Group In., Yum Brands Inc., Taco Bell, KFC, sales are lowest than McDonalds. This means that the improvement of Mcdonald’s to implement new beveragesand drinks is clearly successful.

Food and coffee, is it a business model?
The world's largest fast-food chain said worldwide sales at established restaurants rose 4.2 percent for the quarter. Saleswere up 2.6 per cent in the US - which contributes about half the company's profits - because of strong sales of coffees and core menu items like hamburgers and fries.
McDonald's expansion into...