Mcdonals

• McDonald’s is an American Company that is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. • The McDonald'sheadquarters complex, McDonald's Plaza, is located in Oak Brook, Illinois.

Origins:

It was founded in San Bernardino, California

Began in 1940 as a barbecue restaurantoperated by Richard and Maurice McDonald.

In 1955 Ray Kroc purchased the chain from the McDonald brothers and oversaw its worldwide growth and founded the McDonald’s Corporation. 5 yearslater bought the exclusive rights to the McDonald’s name.

By 1958, McDonald’s had sold its 100 millionth hamburger.

Core values
McDonald's brand mission is to be theircustomers' favorite place and way to eat. They are committed to continuously improving its operations and enhancing its customers' experience. We place the customer experience at the core ofall we do. We are committed to our people. We believe in the McDonald’s System.

We operate our business ethically.
We give back to our communities. We grow our business profitably.We strive continually to improve.

International Location of McDonald’s
• This map shows every country with at least one McDonald’s restaurant:

Well-known products:

HappyMeal

Quater Pounder

Big Mac

Financial Information:

Competitors

Marketing
During his 22 years at McDonald’s, Thompson has helped drive business results and globalstrategic innovation across the organization. Thompson and his leadership team established three global growth priorities in support of the McDonald’s Plan to Win: to optimize its menu,modernize the customer experience and broaden restaurant accessibility

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Source:
• http://www.mcdonalds.com/us/en/home.html