Mega trends
Páginas: 2 (344 palabras)
Publicado: 29 de junio de 2011
1. What are the top 3-5 trends in your region within the next 5 years? What Mega Trend are they related to?
I think the first one an one of the most important trends that Mexican marketits experiment it’s the trend for being a sustainable enterprise, with products that allow them to fit in this category. This trend can be related to Consumerism because if we can develop a newresin or combine two resins that could be recycled customers will pay more for this differentiation.
The second trend that I can see in the market is the value added to the finished products,this because they are many players in the polyethylene market and if we don’t give this extra value to our products we cant compete.
Other trends are the Mexican regulations that can allowus to enter to new projects or to new markets.
2. What assumptions are these trends based on? (What is the likelihood they will occur? What could change that would minimize their impact?)These assumptions are based on what I see with all my customers, all of them have told me at least one or more for these trends. All the customers needs to move fast with their innovation sothey want us to be part of them so we can capitalize this new opportunities and grow together as commercial partners.
4. In addition to the Mega Trends, please provide key economic trends(top 3-5) for your region for the next 1-5 years.
Finally the complete end of recession
Market growth
More jobs
Strong Mexican peso against dollar
New applications, new markets, newproducts and new services.
5. List of current projects/opportunities associated to Mega Trends.
Today we don’t have any defined project, but I thin it will be very important to be close to thecustomer in order to hear them and to being part of their growth projects. Also we need to see what happens with the market, which are the new developments and what are the consumers demanding.
I think the first one an one of the most important trends that Mexican marketits experiment it’s the trend for being a sustainable enterprise, with products that allow them to fit in this category. This trend can be related to Consumerism because if we can develop a newresin or combine two resins that could be recycled customers will pay more for this differentiation.
The second trend that I can see in the market is the value added to the finished products,this because they are many players in the polyethylene market and if we don’t give this extra value to our products we cant compete.
Other trends are the Mexican regulations that can allowus to enter to new projects or to new markets.
2. What assumptions are these trends based on? (What is the likelihood they will occur? What could change that would minimize their impact?)These assumptions are based on what I see with all my customers, all of them have told me at least one or more for these trends. All the customers needs to move fast with their innovation sothey want us to be part of them so we can capitalize this new opportunities and grow together as commercial partners.
4. In addition to the Mega Trends, please provide key economic trends(top 3-5) for your region for the next 1-5 years.
Finally the complete end of recession
Market growth
More jobs
Strong Mexican peso against dollar
New applications, new markets, newproducts and new services.
5. List of current projects/opportunities associated to Mega Trends.
Today we don’t have any defined project, but I thin it will be very important to be close to thecustomer in order to hear them and to being part of their growth projects. Also we need to see what happens with the market, which are the new developments and what are the consumers demanding.
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