Mercadeo Relacional Del Consumidor

Attitudes of US Senior Marketing Professionals Toward Marketing and Customer Relationships, July 2008 (% of respondents)
Strongly Agree Dis- Strongly Don't agree agree disagreeknow Because social media has given power to the people, marketing needs to create new ways to attract and keep customers Our agencies are critical to our marketing effectiveness Itis more important to organize marketing around customer segments than by channels or products Marketers should focus more resources on creating valuable customer experiences and lesson creating awareness Too few people in marketing organizations have strategic marketing competencies Companies focus too much on competitors and not enough on customers The mostsuccessful companies have CEOs with sales or marketing backgrounds Companies spend too much time developing products and not enough time on customer relationships Brands no longerhave the longevity they once did which is a reason why old marketing formulas no longer work Developing customer preference is the most important metric for measuring marketingeffectiveness Most companies are passionate about providing value to their customers Most marketers excel at developing customer preference for their brands 45% 47% 3% 3% 1%

39% 32%41% 41%

8% 19%

5% 2%

6% 6%

27%

38%

22%

4%

9%

26%

51%

15%

3%

5%

17%

45%

27%

7%

3%

17%

34%

23%

5%

21%

15%53%

24%

5%

3%

15%

40%

28%

11%

5%

14%

47%

24%

2%

13%

4%

32%

54%

5%

5%

4%

27%

57%

9%

3%

Note: n=205; numbers maynot add up to 100% due to rounding Source: Sapient, "Agency of the Future Survey" conducted by Zoomerang, provided to eMarketer, September 2, 2008
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